Best Selling Routines

Clinically validated regimens that work from the inside-out to slow greys and promote thicker, fuller hair

  • Oprah Daily Editor's Choice 2025
    4.3
    Rated 4.3 out of 5 stars
    1,447 Reviews
    Slow Greys + Boost Density
    Original price: $103 Sale price: $87.55 Subscription
    $103 One-time Purchase
  • Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    793 Reviews
    Slow Greys + Boost Density
    Original price: $107 Sale price: $90.95 Subscription
    $107 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $85 Sale price: $72.25 Subscription
    $85 One-time Purchase
  • NewBeauty Award Winner 2026
    Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    502 Reviews
    Anti-Aging Scalp Care
    Original price: $115 Sale price: $97.75 Subscription
    $115 One-time Purchase
  • 4.4
    Rated 4.4 out of 5 stars
    548 Reviews
    Fine to Medium Hair
    Original price: $183 Sale price: $155.55 Subscription
    $183 One-time Purchase
  • 4.3
    Rated 4.3 out of 5 stars
    1,424 Reviews
    Medium to Coarse Hair
    Original price: $185 Sale price: $157.25 Subscription
    $185 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.5
    Rated 4.5 out of 5 stars
    751 Reviews
    Original price: $138 Sale price: $117.30 Subscription
    $138 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.4
    Rated 4.4 out of 5 stars
    1,115 Reviews
    Fine to Medium Hair
    Original price: $130 Sale price: $110.50 Subscription
    $130 One-time Purchase
  • SAVE $118
    $354 One-time Purchase

Supplement

Works from within to delay grey and support thicker, fuller hair

  • Made in an FDA registered facility
    4.3
    Rated 4.3 out of 5 stars
    746 Reviews
    Foundation to Slow Greys
    Original price: $50 Sale price: $42.50 Subscription
    $50 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.3
    Rated 4.3 out of 5 stars
    1,447 Reviews
    Slow Greys + Boost Density
    Original price: $103 Sale price: $87.55 Subscription
    $103 One-time Purchase
  • 4.4
    Rated 4.4 out of 5 stars
    548 Reviews
    Fine to Medium Hair
    Original price: $183 Sale price: $155.55 Subscription
    $183 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.4
    Rated 4.4 out of 5 stars
    1,115 Reviews
    Fine to Medium Hair
    Original price: $130 Sale price: $110.50 Subscription
    $130 One-time Purchase
  • 4.3
    Rated 4.3 out of 5 stars
    1,424 Reviews
    Medium to Coarse Hair
    Original price: $185 Sale price: $157.25 Subscription
    $185 One-time Purchase
  • Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    793 Reviews
    Slow Greys + Boost Density
    Original price: $107 Sale price: $90.95 Subscription
    $107 One-time Purchase

Serum

Supercharged topicals powered by our patented Mela-9® Complex that work at the root to preserve pigment and enhance results

  • NewBeauty Award Winner 2025
    4.3
    Rated 4.3 out of 5 stars
    445 Reviews
    Targeted Root Booster
    Original price: $58 Sale price: $49.30 Subscription
    $58 One-time Purchase
  • Real Simple Smart Beauty Awards 2026
    4.6
    Rated 4.6 out of 5 stars
    47 Reviews
    Combat Greys Overnight
    Original price: $62 Sale price: $52.70 Subscription
    $62 One-time Purchase
  • NewBeauty Award Winner 2025
    4.5
    Rated 4.5 out of 5 stars
    36 Reviews
    Post Hair-Dye Relief
    Original price: $42 Sale price: $35.70 Subscription
    $42 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.3
    Rated 4.3 out of 5 stars
    1,447 Reviews
    Slow Greys + Boost Density
    Original price: $103 Sale price: $87.55 Subscription
    $103 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.5
    Rated 4.5 out of 5 stars
    751 Reviews
    Original price: $138 Sale price: $117.30 Subscription
    $138 One-time Purchase
  • NewBeauty Award Winner 2026
    Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    502 Reviews
    Anti-Aging Scalp Care
    Original price: $115 Sale price: $97.75 Subscription
    $115 One-time Purchase
  • Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    793 Reviews
    Slow Greys + Boost Density
    Original price: $107 Sale price: $90.95 Subscription
    $107 One-time Purchase

Shampoo

Gentle, color-safe cleansing formulated for grey and aging hair — lifts buildup while caring for the scalp

  • Oprah Daily Editor's Choice 2024
    4.4
    Rated 4.4 out of 5 stars
    229 Reviews
    Grey Defying Shampoo
    Original price: $50 Sale price: $42.50 Subscription
    $50 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $85 Sale price: $72.25 Subscription
    $85 One-time Purchase
  • Cosmopolitan Holy Grail Beauty Award 2024
    4.5
    Rated 4.5 out of 5 stars
    103 Reviews
    Exfoliate + Detoxify
    Original price: $46 Sale price: $39.10 Subscription
    $46 One-time Purchase
  • 4.4
    Rated 4.4 out of 5 stars
    136 Reviews
    Refresh + Volumize
    Original price: $38 Sale price: $32.30 Subscription
    $38 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.4
    Rated 4.4 out of 5 stars
    229 Reviews
    Overall Pigment Support
    $95 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $165 Sale price: $140.25 Subscription
    $165 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    $40 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    248 Reviews
    Medium to Coarse Hair
    Original price: $87 Sale price: $73.95 Subscription
    $87 One-time Purchase

Conditioner

Hydrating, restorative formulas that soften hair, lock in moisture, and defend against heat and environmental stress

  • Oprah Daily Editor's Choice 2024
    4.7
    Rated 4.7 out of 5 stars
    61 Reviews
    Fine to Medium Hair
    Original price: $40 Sale price: $34 Subscription
    $40 One-time Purchase
  • 4.8
    Rated 4.8 out of 5 stars
    20 Reviews
    Medium to Coarse Hair
    Original price: $42 Sale price: $35.70 Subscription
    $42 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $85 Sale price: $72.25 Subscription
    $85 One-time Purchase
  • 4.7
    Rated 4.7 out of 5 stars
    88 Reviews
    UV + Color Protection
    Original price: $38 Sale price: $32.30 Subscription
    $38 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.7
    Rated 4.7 out of 5 stars
    67 Reviews
    Heat Protection
    Original price: $42 Sale price: $35.70 Subscription
    $42 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $165 Sale price: $140.25 Subscription
    $165 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.7
    Rated 4.7 out of 5 stars
    61 Reviews
    Fine to Medium Hair
    $75 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    248 Reviews
    Medium to Coarse Hair
    Original price: $87 Sale price: $73.95 Subscription
    $87 One-time Purchase

Accessories

Tools and extras that make your haircare routine easier, more effective, and more enjoyable

  • 4.9
    Rated 4.9 out of 5 stars
    34 Reviews
    $38 One-time Purchase
  • NEW
    $65 One-time Purchase
  • 4.5
    Rated 4.5 out of 5 stars
    71 Reviews
    $30 One-time Purchase
  • 5.0
    Rated 5.0 out of 5 stars
    6 Reviews
    $28 One-time Purchase
  • 4.9
    Rated 4.9 out of 5 stars
    10 Reviews
    $28 One-time Purchase
  • $28 One-time Purchase
  • 4.7
    Rated 4.7 out of 5 stars
    135 Reviews
    $24 One-time Purchase
  • 4.5
    Rated 4.5 out of 5 stars
    37 Reviews
    $99 One-time Purchase

Slow + Repigment Greys

Inside-out routines that slow the spread of new greys and support repigmentation at the root

  • Oprah Daily Editor's Choice 2025
    4.3
    Rated 4.3 out of 5 stars
    1,447 Reviews
    Slow Greys + Boost Density
    Original price: $103 Sale price: $87.55 Subscription
    $103 One-time Purchase
  • Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    793 Reviews
    Slow Greys + Boost Density
    Original price: $107 Sale price: $90.95 Subscription
    $107 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.4
    Rated 4.4 out of 5 stars
    1,115 Reviews
    Fine to Medium Hair
    Original price: $130 Sale price: $110.50 Subscription
    $130 One-time Purchase
  • 4.4
    Rated 4.4 out of 5 stars
    548 Reviews
    Fine to Medium Hair
    Original price: $183 Sale price: $155.55 Subscription
    $183 One-time Purchase
  • 4.3
    Rated 4.3 out of 5 stars
    1,424 Reviews
    Medium to Coarse Hair
    Original price: $185 Sale price: $157.25 Subscription
    $185 One-time Purchase

Preserve Hair Color

Pigment-protecting formulas that help keep your natural color — silver included — rich and vibrant

  • Real Simple Smart Beauty Awards 2026
    4.6
    Rated 4.6 out of 5 stars
    47 Reviews
    Combat Greys Overnight
    Original price: $62 Sale price: $52.70 Subscription
    $62 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $85 Sale price: $72.25 Subscription
    $85 One-time Purchase
  • NewBeauty Award Winner 2025
    4.3
    Rated 4.3 out of 5 stars
    445 Reviews
    Targeted Root Booster
    Original price: $58 Sale price: $49.30 Subscription
    $58 One-time Purchase
  • NewBeauty Award Winner 2026
    Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    502 Reviews
    Anti-Aging Scalp Care
    Original price: $115 Sale price: $97.75 Subscription
    $115 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.5
    Rated 4.5 out of 5 stars
    751 Reviews
    Original price: $138 Sale price: $117.30 Subscription
    $138 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    248 Reviews
    Medium to Coarse Hair
    Original price: $87 Sale price: $73.95 Subscription
    $87 One-time Purchase

Thicker, Fuller Hair

Supplement and scalp care working together to visibly boost thickness, fullness, and overall hair health

  • Real Simple Smart Beauty Awards 2026
    4.6
    Rated 4.6 out of 5 stars
    47 Reviews
    Combat Greys Overnight
    Original price: $62 Sale price: $52.70 Subscription
    $62 One-time Purchase
  • Made in an FDA registered facility
    4.3
    Rated 4.3 out of 5 stars
    746 Reviews
    Foundation to Slow Greys
    Original price: $50 Sale price: $42.50 Subscription
    $50 One-time Purchase
  • NewBeauty Award Winner 2025
    4.3
    Rated 4.3 out of 5 stars
    445 Reviews
    Targeted Root Booster
    Original price: $58 Sale price: $49.30 Subscription
    $58 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.3
    Rated 4.3 out of 5 stars
    1,447 Reviews
    Slow Greys + Boost Density
    Original price: $103 Sale price: $87.55 Subscription
    $103 One-time Purchase
  • Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    793 Reviews
    Slow Greys + Boost Density
    Original price: $107 Sale price: $90.95 Subscription
    $107 One-time Purchase
  • NewBeauty Award Winner 2026
    Real Simple Smart Beauty Awards 2026
    4.3
    Rated 4.3 out of 5 stars
    502 Reviews
    Anti-Aging Scalp Care
    Original price: $115 Sale price: $97.75 Subscription
    $115 One-time Purchase

Smooth Wiry Greys

Hydrating, softening formulas that tame coarse, wiry greys into smoother, more manageable strands

  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    695 Reviews
    Fine to Medium Hair
    Original price: $85 Sale price: $72.25 Subscription
    $85 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.7
    Rated 4.7 out of 5 stars
    61 Reviews
    Fine to Medium Hair
    Original price: $40 Sale price: $34 Subscription
    $40 One-time Purchase
  • 4.8
    Rated 4.8 out of 5 stars
    20 Reviews
    Medium to Coarse Hair
    Original price: $42 Sale price: $35.70 Subscription
    $42 One-time Purchase
  • Oprah Daily Editor's Choice 2025
    4.7
    Rated 4.7 out of 5 stars
    67 Reviews
    Heat Protection
    Original price: $42 Sale price: $35.70 Subscription
    $42 One-time Purchase
  • Oprah Daily Editor's Choice 2024
    4.5
    Rated 4.5 out of 5 stars
    248 Reviews
    Medium to Coarse Hair
    Original price: $87 Sale price: $73.95 Subscription
    $87 One-time Purchase