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    SAVE UP TO 25%
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The System

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT® SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SAVE 15%

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SAVE 25%

MONTHS 1-3
Fuller, healthier hair
MONTHS 3-6
Less grey growth; increased density, volume and shine
MONTHS 6+
Compounding benefits with possible repigmentation

Trusted by Over 300,000 People (and Counting)

What's Right For You

1 3

Real People, Real Results. Visibly less grey hair growth and healthier, fuller hair in 3–6 months.

Before and After of hair using Not Today, Grey
BEFORE
AFTER 6 MONTHS

ANDREA A.

6 MONTHS USING NOT TODAY, GREY

“Worked wonders! Unbelievable. There’s significantly less grey at my temples. If you are starting to go grey, you’re grey, or you’ve been on the fence about this, don’t mess around. I would do it.”

BEFORE
AFTER

HANNAH C.

4 MONTHS USING THE SYSTEM

“I now notice less white hair strands compared to when I first started! I am pretty happy with the progress. Will keep using and hopeful for how it’s going to keep turning out!”

before and after using wash and not today grey
BEFORE
AFTER

MICHELLE W.

3 MONTHS USING THE SYSTEM AND THE SHOWER DUO

“Yes, I’m still grey, but it has made my hair so much darker, probably like three or four shades. So if you have the start of grey hair, you should start it now, that way you don't go grey at all. I'm impressed!”

Individual results may vary.

group of products includes Not Today, Grey, Wash, Smooth, To The Root®

How it Works

  1. Choose Your Routine
    Pick the products and cadence that fit your hair goals.
  2. Get It Delivered
    Your order ships automatically, with free U.S. shipping on subscriptions and flexible delivery options for Canada.
  3. Stay Consistent
    Our system is designed to work over time—stick with it daily for stronger, healthier hair and visible results in 3–6 months.
  4. Control It Anytime
    Log into your account to update products, adjust timing, skip a shipment, or cancel anytime—no strings attached.
START YOUR ROUTINE

Thousands are taking control of how they grey

BEFORE
AFTER
5 stars

"Wow. Like, truly, wow. The color is so much more vibrant and there is visibly less grey white..."

-Lily D.
1 Year Not Today, Grey

BEFORE
AFTER
5 stars

“Thank goodness for Arey! I've now recovered from the postpartum hair loss—it just plain works!”

-Melanie C.
1 year To The Root®

BEFORE
AFTER
5 stars

“I have no new greys and my hair feels so much thicker. My daughter even asked if I used hair dye!”

-Mark C.
1 year Not Today, Grey
6 months To The Root®

BEFORE
AFTER
5 stars

"My stylist has truly been amazed by the results and continues to notice the positive changes. Love!"

-Kerry W.
1 year To The Root®

BEFORE
AFTER
5 stars

“You guys, I think Arey is working better than I thought!”

-Lindsay M.
4 months Not Today, Grey

Subscription FAQs

Yes! You can easily edit, skip, or cancel your subscription whenever you’d like.


You’ll receive an email reminder 3 days before your next order ships—that email will include a link to manage your subscription. You can also log in on our website by clicking the person icon in the top right and selecting “Manage Subscriptions.” From there, you can update your products, change the frequency, or cancel entirely.

Still need help? Feel free to email us anytime at hey@arey.com. Our support team is available Monday–Friday, 9am–5pm EST.

You can choose delivery every 1, 3, or 6 months based on your routine and product usage. Customize the frequency in your account or through the reminder email.

You can save up to 25% on all recurring orders—no price increases or surprises. We offer consistent savings to support long-term use, because science + consistency = results.

Consistency is everything. We recommend daily use for To The Root and Not Today Grey, and daily or every-other-day use for the Shower Duo. Choose a cadence that supports your routine—3 months is our most popular option, but any frequency that helps you stay consistent will set you up for results.

Yes! You can adjust products, quantities, and delivery timing anytime in Manage Subscriptions. You can even add one-time items to upcoming orders or skip a delivery altogether.

Yes—we send an email reminder 3 days before each shipment. It includes a link to edit, pause, or cancel. No alerts? Reach out to hey@arey.com, and we’ll assist.

Not at all. There are no long-term commitments and no penalties. You can pause, edit, or cancel at any time—our subscription is designed to be flexible.

We recommend trying at least 3 months to see real results. That said, you can always order one-time if you prefer. Just click “One-Time Purchase” on any of our product pages—no subscription required.

Absolutely! Our products are color-safe, sulfate-free, and formulated for all hair types. They support both pigment preservation and overall hair health.

Here’s what most customers observe:

  • Month 1–3: Fuller, healthier hair
  • Month 3-6: Less grey growth; increased density, volume and shine
  • Months 6+: Compounding benefits with possible repigmentation

Consistency is key—real change comes over time.