Our Standards

Authenticity at the root

We believe your hair deserves anti-aging care built on three commitments: no filters, no fillers, no compromise. Here's how they show up in every formula we create.

01

Real results

No AI. Ever.

Every before-and-after image you see is of a real Arey customer. That goes for our website, ads, and emails.

Proof point: Every customer image. No exceptions.

Before (baseline) and after (week 24) close-ups of a real Arey customer's hair part, with the same area outlined in both.

02

Clean formulas

Zero shortcuts.

Our formulas follow the Credo Clean Standard, ensuring product safety, full ingredient disclosure, and ethical practices.

Proof point: 2,700+ ingredients restricted*

*Per Credo's published Clean Standard.

Swatches of Arey cream and gel formulas.

03

Clinical proof

Studied first. Published second.

We had a third party test The System in a randomized study. The results are published in the Journal of Drugs in Dermatology.

Proof point: 173 subjects. Six months. Peer-reviewed.

Clinical study photos of participants' hair parts, with one area magnified.

Signed.

We started Arey because the honest version of this category didn't exist yet. These are the rules we hold to when no one is checking. If we ever fall short of one, we'd like to hear about it: hey@arey.com

Arey co-founders Jay Small and Allison Conrad.

Allison Conrad + Jay SmallAllison + JayArey Co-Founders

Backed by Science, Trusted by Experts

Physician-formulated and tested in the world's first double-blind clinical study on greying hair.

Physician formulated, trichologist approved, dermatologist tested
  • DERMATOLOGIST TESTED

    “Arey represents a modern, science-driven approach to aging hair. The brand bridges dermatology and beauty—focusing not just on appearance, but on long-term health and function.”

    Dr. Hadley King, MD, FAAD
    Cosmetic and Medical Dermatology

  • SCIENTIST APPROVED

    “Arey’s System sets a new benchmark for clinical evidence in the beauty industry. This level of scientific rigor is what builds real trust in a product's claims.”

    Dr. Julian Sass, PhD
    Cosmetic Scientist

  • DERMATOLOGIST TESTED

    “Preventative care isn’t just for skin, it applies to hair too. Arey built a category around the early signs of hair aging, targeting those factors with a science-first approach to help maintain stronger, healthier-looking hair over time.”

    Dr. Mona Mislankar, MD, FAAD
    Dermatology

  • PHYSICIAN FORMULATED

    “It is encouraging to know that we can have a positive impact on greying and aging hair and that consumers, physicians, and hair stylists now have a choice in managing aging hair.”

    Dr. Kenneth Conrad MD
    FACP & Arey Chief Medical Advisor

  • PHYSICIAN APPROVED

    “Arey takes a preventative approach. It’s a product line rooted in science and clinical backing — something I respect as a physician and would recommend to patients who want to look and feel their best.”

    Dr. Damon Raskin MD
    Internal Medicine

  • OB/GYN APPROVED

    “What makes Arey different is the scientific focus and clinical rigor. Many supplements can disrupt hormones or aren’t clinically backed. Arey is thoughtful, clean, and rooted in research.”

    Dr. Shahin Ghadir MD, OB/GYN
    Reproductive Endocrinology + Infertility

  • CHEMIST APPROVED

    “What sets Arey apart is their commitment to rigorously testing the efficacy of their products. They don’t just talk about the science, but back it up through well-designed clinical trials and testing.”

    Valerie George
    Cosmetic Chemist

  • TRICHOLOGIST APPROVED

    “Our research represents a significant leap forward in addressing grey hair, blending our deep understanding of haircare with cutting-edge science.”

    Jay Small
    Arey Co-Founder & Trichologist

  • PURPOSE DRIVEN

    “What started as a personal journey to find a proactive solution for my aging hair with my hairstylist and now co-founder, Jay Small, has become a completely new category in haircare that we are proud to say is clinically validated.”

    Allison Conrad
    Arey Co-Founder & CEO

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Clinicians’ Choice

400+ clinicians shared our product on FrontrowMD, with no compensation