Standard 02

Clean formulas.
Zero shortcuts.

We hold ourselves to the Credo Clean Standard: the industry’s leading guide for safety and transparency.

The Credo Standard®, explained

  1. product

    Full ingredient disclosure and safety testing ensure each formula meets the highest clean standards.

  2. packaging

    Sustainable packaging and material guidelines maximize our opportunity to make a positive impact.

  3. people

    Clean is about people too. We maintain ethical sourcing and labor practices throughout our process.

  4. planet

    Transparency goes for the planet, too. If we make a sustainability claim, we can back it up.

Requirements per Credo's published Clean Standard.

What's not in it matters too

  • Sulfates
  • Parabens
  • Phthalates
  • Synthetic fragrance
  • PEGs
  • Formaldehyde
  • Dyes
Arey Wash and Smooth bottles floating in water.

What you take daily should be trusted

Not Today, Grey™ is backed by the largest clinical study to date focused on the appearance of grey hair. We test every batch to meet strict safety and quality standards.

  • Manufactured in an NSF-certified, GMP-certified, FDA-registered facility
  • Clinically tested
  • Physician formulated
Arey supplement capsules beneath FDA-registered facility, GMP and NSF badges.

Clean Is Just the Beginning

An anti-aging hair care formula that meets The Credo Standard® earns its place in testing.

See our visual standardsSee the clinical data