Over 200,000 People Choose Arey

Arey prolongs the life cycle of each strand, delaying the aging process over time.

The System

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent

TO THE ROOT® SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SAVE 15%

SAVE 20%

SAVE 25%

Two product sections with icons. 'Not Today, Grey': Physician Formulated, FDA Registered Facility, NSF Certified Facility. 'To The Root': Clean Ingredients, Color Safe, Fragrance Free.
Two product sections with icons. 'Not Today, Grey': Physician Formulated, FDA Registered Facility, NSF Certified Facility. 'To The Root': Clean Ingredients, Color Safe, Fragrance Free."

We Ran The First And Only Third-Party, Randomized, Double-Blind, Placebo-Controlled Clinical Study On The Appearance Of Grey Hair

*Based on a 6-month, randomized, double-blind, placebo-controlled, study of the effects of The System on the appearance of grey hair on 173 subjects, ages 28–65, all less than 25% grey. Results determined by blinded clinical counting.

Thousands are taking control of how they grey

Real People. Real Results.

4.3
Rated 4.3 out of 5 stars
Based on 1,225 reviews
1,225 reviews
  • Lauren P.
    Verified Buyer
    Age Range 25-34
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    2 days ago
    Age Range 25-34
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    Great product

    Been using this for a couple months and have received comments from others about my hair looking darker. The product works.

    Arey
    Yesterday

    Thank you for your wonderful review, Lauren! We're so thrilled to hear that after a couple months of using To The Root Serum you're receiving comments from others about your hair looking darker! We're delighted that you're experiencing such great results with consistent use and that the serum is working so effectively for you. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Sarah D.
    Verified Buyer
    Age Range 35 - 46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    2 days ago
    Age Range 35 - 46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Absolutely brilliant find!

    I ran into this on instagram and so glad I gave it a try. I even reviewed all of the supplement ingredients with primary care physician and they gave it their stamp of approval too! Even said they knew the product has shown good results before. Give it a try seriously less new greys!

    Arey
    2 days ago

    Thank you for your wonderful review, Sarah D.! We're so thrilled to hear that you discovered Not Today, Grey on Instagram and decided to give it a try! It's fantastic that you took the extra step to review the ingredients with your primary care physician and received their stamp of approval. We're especially delighted to hear that your doctor was already familiar with the product and its positive results! We're so excited that you're experiencing fewer new greys with consistent use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Sicily A.
    Verified Buyer
    Age Range 35-46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Improved texture, volume, shine
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    1 week ago
    Age Range 35-46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Improved texture, volume, shine
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    Helps with texture of grays

    I use this serum along with the shampoo regularly and have been using about 9 months. I have not seen any repigmentation unfortunately but it has definitely smoothed out my grays so I will be continuing to use.

    Arey
    2 days ago

    Thank you for your wonderful review, Sicily! We're so glad to hear that after 9 months of using To The Root Serum along with Wash, you're experiencing such smoothed out greys! While we know everyone's journey is unique and results can vary, we're delighted that the serum is making such a positive difference in the texture of your hair. It's fantastic that you're seeing these great results and we're excited for your continued journey with consistent use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Melanie B.
    Verified Buyer
    Age Range 47-56
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident, Improved texture, volume, shine
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    1 week ago
    Age Range 47-56
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident, Improved texture, volume, shine
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    New hair growth and fewer grays!

    I’ve been using for 3-4 months now and I have so much new growth along my hairline. There’s noticeably less white and gray and I’ve even seen a few repigmented hairs which I didn’t really believe could happen but it has! My hair looks younger and healthier. Even my husband has noticed and wants to use the spray now!

    Arey
    2 days ago

    Thank you for your wonderful review, Melanie! We're so thrilled to hear that after 3-4 months of using To The Root Serum you're seeing so much new growth along your hairline and noticeably fewer greys! It's absolutely incredible that you're even experiencing repigmented - we love hearing about those amazing transformations that show just how effective consistent use can be. We're especially delighted that your hair is looking younger and healthier, and how wonderful that your husband has noticed the results too! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Jennifer K.
    Verified Buyer
    Age Range 47 - 56
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Visible repigmentation
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    1 week ago
    Age Range 47 - 56
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Visible repigmentation
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Really works

    I found this really stalled my sudden greying.

    Arey
    2 days ago

    Thank you for your wonderful review, Jennifer! We're so thrilled to hear that Not Today, Grey really works for you and has helped stall your greying! It's fantastic that you're experiencing such great results, and we're excited for your continued journey. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

Image of Co Founders Allison Conrad and Jason Small

About Arey

Jay Small is a renowned Trichologist and hair stylist with over 20 years of experience. He and his partner and client, Allison Conrad, teamed up with a dietician and internal medicine doctor to create the most effective, comprehensive, and science-backed solution for delaying the grey.

4.3
Rated 4.3 out of 5 stars
Based on 1,225 reviews
1,225 reviews
  • Lauren P.
    Verified Buyer
    Age Range 25-34
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    2 days ago
    Age Range 25-34
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    Great product

    Been using this for a couple months and have received comments from others about my hair looking darker. The product works.

    Arey
    Yesterday

    Thank you for your wonderful review, Lauren! We're so thrilled to hear that after a couple months of using To The Root Serum you're receiving comments from others about your hair looking darker! We're delighted that you're experiencing such great results with consistent use and that the serum is working so effectively for you. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Sarah D.
    Verified Buyer
    Age Range 35 - 46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    2 days ago
    Age Range 35 - 46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Absolutely brilliant find!

    I ran into this on instagram and so glad I gave it a try. I even reviewed all of the supplement ingredients with primary care physician and they gave it their stamp of approval too! Even said they knew the product has shown good results before. Give it a try seriously less new greys!

    Arey
    2 days ago

    Thank you for your wonderful review, Sarah D.! We're so thrilled to hear that you discovered Not Today, Grey on Instagram and decided to give it a try! It's fantastic that you took the extra step to review the ingredients with your primary care physician and received their stamp of approval. We're especially delighted to hear that your doctor was already familiar with the product and its positive results! We're so excited that you're experiencing fewer new greys with consistent use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Sicily A.
    Verified Buyer
    Age Range 35-46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Improved texture, volume, shine
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    1 week ago
    Age Range 35-46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Improved texture, volume, shine
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    Helps with texture of grays

    I use this serum along with the shampoo regularly and have been using about 9 months. I have not seen any repigmentation unfortunately but it has definitely smoothed out my grays so I will be continuing to use.

    Arey
    2 days ago

    Thank you for your wonderful review, Sicily! We're so glad to hear that after 9 months of using To The Root Serum along with Wash, you're experiencing such smoothed out greys! While we know everyone's journey is unique and results can vary, we're delighted that the serum is making such a positive difference in the texture of your hair. It's fantastic that you're seeing these great results and we're excited for your continued journey with consistent use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Melanie B.
    Verified Buyer
    Age Range 47-56
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident, Improved texture, volume, shine
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    1 week ago
    Age Range 47-56
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident, Improved texture, volume, shine
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 2-3 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    New hair growth and fewer grays!

    I’ve been using for 3-4 months now and I have so much new growth along my hairline. There’s noticeably less white and gray and I’ve even seen a few repigmented hairs which I didn’t really believe could happen but it has! My hair looks younger and healthier. Even my husband has noticed and wants to use the spray now!

    Arey
    2 days ago

    Thank you for your wonderful review, Melanie! We're so thrilled to hear that after 3-4 months of using To The Root Serum you're seeing so much new growth along your hairline and noticeably fewer greys! It's absolutely incredible that you're even experiencing repigmented - we love hearing about those amazing transformations that show just how effective consistent use can be. We're especially delighted that your hair is looking younger and healthier, and how wonderful that your husband has noticed the results too! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Jennifer K.
    Verified Buyer
    Age Range 47 - 56
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Visible repigmentation
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    1 week ago
    Age Range 47 - 56
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Visible repigmentation
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Really works

    I found this really stalled my sudden greying.

    Arey
    2 days ago

    Thank you for your wonderful review, Jennifer! We're so thrilled to hear that Not Today, Grey really works for you and has helped stall your greying! It's fantastic that you're experiencing such great results, and we're excited for your continued journey. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.