The Restorative Kit

  • Clinically proven to slow greying and support visible repigmentation
  • Nourishes and strengthens strands for thicker, softer, more resilient hair
  • Complete routine: supplement, serum, shampoo, and conditioner

NOT TODAY, GREY SUPPLEMENT

A clinically backed supplement that slows grey hair growth, supports repigmentation, and promotes thicker, fuller hair in as little as 3–6 months with daily, consistent use in the early stages of greying.

TO THE ROOT® SCALP SERUM

A skincare-grade scalp serum to preserve pigment and promote thicker, fuller hair with weightless volume and an oil-free finish.

WASH SHAMPOO

A skincare-grade shampoo that addresses the early signs of aging hair. Wash preserves pigment while gently cleansing and balancing the scalp for soft, shiny, buildup-free hair.

MASQUE DEEP CONDITIONER

A deeply hydrating treatment that restores softness, shine, and strength without the buildup of traditional deep conditioners. This clean, silicone-free formula reduces visible breakage, tames frizz, and supports elasticity for healthier hair over time. Ideal for medium, coarse, or damaged hair.
CLEAN
INGREDIENTS
VEGAN
GLUTEN FREE
CRUELTY FREE
DRUG FREE
PHYSICIAN
FORMULATED

Proven Results

BEFORE
AFTER
before and after using wash, Not Today Grey and To The Root

“I didn’t expect something so dramatic before three months!”

– Christie L.
3 Months The System
1 Month Wash Shampoo

BEFORE
AFTER
before and after using wash and not today grey

“Yes, I am still grey, but Arey has made my hair so much darker. I’m impressed!”

– Michelle W.
3 Months The System + Wash Shampoo

BEFORE
AFTER
before and after using not today grey

“I have no new greys and my hair feels so much thicker. My daughter even asked me if I used hair dye!”

- Mark F.
1 Year Not Today, Grey
6 Months To The Root™

BEFORE
AFTER

"I always struggle to find a conditioner for my hair texture and my love of bleach. Masque makes my hair feel better after each use."

- Autumn J.
Wash + Masque

BEFORE
AFTER

"Hands down, made my hair feel great after just one use."

- Laura R.
Wash + Masque

Results may vary
SHOP THE RESTORATIVE KIT

Thousands are taking control of how they grey

BEFORE
AFTER
5 stars

"After about 6 months of using this shampoo, my hair dresser told me it looked like I had a lot less greys - and I didn't even tell him I was using it!"

-Elise D.
6 Months Wash Shampoo

BEFORE
AFTER
5 stars

“This masque has done wonders for my hair. I get balayage and deal with damage. This masque makes my hair feel stronger and shinier!”

- Yasmine F.
2 Months Masque Deep Conditioner

BEFORE
AFTER
5 stars

“I have no new greys and my hair feels so much thicker. My daughter even asked if I used hair dye!”

-Mark C.
1 year Not Today, Grey
6 months To The Root®

BEFORE
AFTER
5 stars

"My stylist has truly been amazed by the results and continues to notice the positive changes. Love!"

-Kerry W.
1 year To The Root®

BEFORE
AFTER
5 stars

“You guys, I think Arey is working better than I thought!”

-Lindsay M.
4 months Not Today, Grey

Results may vary

Build Your Routine

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Real People. Real Results.

SHOP THE RESTORATIVE KIT
4.3
Rated 4.3 out of 5 stars
Based on 1,354 reviews
Write a Review (Opens in a new window)
1,354 reviews
  • Caterina D.
    Verified Buyer
    Age Range 47 - 56
    Percentage Grey 30%+
    What improvements have you noticed? (Optional) Healthier scalp
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    20 hours ago
    Age Range 47 - 56
    Percentage Grey 30%+
    What improvements have you noticed? (Optional) Healthier scalp
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    going in the right direction!

    I enjoy taking this product and like the results so far!

    Was this helpful?
    Arey
    3 minutes ago

    Thank you for your review, Caterina! We're so happy to hear that you're enjoying Not Today, Grey and that you're loving the results you're seeing so far! It's fantastic that you're already experiencing positive changes and heading in the right direction. We appreciate you being such a valued part of our community and for sharing your experience with us!

  • Michele H.
    Verified Buyer
    2 days ago
    Reviewing
    To The Root® Scalp Serum
    Rated 5 out of 5 stars
    Easy to Use

    This is pretty easy to use in hair and makes your hair more lifted at the root after you use it so it makes your hair look more voluminous .

    Was this helpful?
    Arey
    Yesterday

    Thank you for your wonderful review, Michele! We're so happy to hear that To The Root® Scalp Serum is easy to use and that you're loving the lift and volume it gives your hair at the roots. It's fantastic that you're experiencing such great benefits from the serum. We appreciate you being such a valued part of our community and for sharing your experience with us!

  • Christina L.
    Verified Buyer
    3 days ago
    Reviewing
    To The Root® Scalp Serum
    Rated 5 out of 5 stars
    Grey hair decreased

    I have been using Arey Root Scalp Serum and the hair vitamins for 5 months straight. This product has worked well. My gray hair has decreased and the existing ones are not as white as they appear. I am purchasing another 6 months and hopefully results continues.

    Was this helpful?
    Arey
    Yesterday

    Thank you for your amazing review, Christina! We're absolutely thrilled to hear that To The Root® Scalp Serum and the hair vitamins are delivering such incredible results for you after 5 months of consistent use. It's wonderful that you're seeing your grey hair decrease and that the existing ones aren't appearing as white - that's exactly the kind of transformative benefits we love to celebrate! We're so excited that you're continuing your journey with another 6 months and we're confident you'll keep seeing those amazing results. Your dedication to the routine and honest feedback about real results means everything to us. We appreciate you being such a valued part of our community and for taking the time to share your experience with us!

  • Vivian H.
    Verified Buyer
    What improvements have you noticed? (Optional) Less new grey hair
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 4-5 months
    1 week ago
    What improvements have you noticed? (Optional) Less new grey hair
    How consistent are you with your usage? A few times a week
    How long have you been using the product? 4-5 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Super

    Highly recommended!!

    Was this helpful?
    Arey
    1 week ago

    Thank you for your wonderful review, Vivian! We're thrilled to hear that you're loving Not Today, Grey and that you'd highly recommend it! Your enthusiasm means the world to us and helps other customers feel confident about trying our products. We appreciate you being such a valued part of our community and for sharing your experience with us!

  • Robert S.
    Verified Buyer
    Age Range 35 - 46
    1 week ago
    Age Range 35 - 46
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Works

    Hair color is getting more vivid

    Was this helpful?
    Arey
    1 week ago

    Thank you for your wonderful review, Robert! We're so happy that Not Today, Grey is working so well for you and that you're noticing your hair color becoming more vivid - that's exactly the kind of amazing result we love to celebrate! It's fantastic that you're seeing such positive changes with the supplement. We appreciate you being such a valued part of our community and for sharing your experience with us!

Image of Co Founders Allison Conrad and Jason Small

About Arey

Jay Small is a renowned Trichologist and hair stylist with over 20 years of experience. He and his partner and client, Allison Conrad, teamed up with a dietician and internal medicine doctor to create the most effective, comprehensive, and science-backed solution for delaying the grey.