Four Arey haircare products: a black spray bottle, a jar of white capsules, a tall white shampoo bottle, and a white tube of masque, all arranged upright against a white background.

The Restorative Kit

  • Clinically proven to slow greying and support visible repigmentation
  • Nourishes and strengthens strands for thicker, softer, more resilient hair
  • Complete routine: supplement, serum, shampoo, and conditioner

NOT TODAY, GREY™ SUPPLEMENT

A clinically backed supplement that slows grey hair growth, supports repigmentation, and promotes thicker, fuller hair in as little as 3–6 months with daily, consistent use in the early stages of greying.

TO THE ROOT® SCALP SERUM

A skincare-grade scalp serum to preserve pigment and promote thicker, fuller hair with weightless volume and an oil-free finish.

WASH SHAMPOO

A skincare-grade shampoo that addresses the early signs of aging hair. Wash preserves pigment while gently cleansing and balancing the scalp for soft, shiny, buildup-free hair.

MASQUE DEEP CONDITIONER

A deeply hydrating treatment that restores softness, shine, and strength without the buildup of traditional deep conditioners. This clean, silicone-free formula reduces visible breakage, tames frizz, and supports elasticity for healthier hair over time. Ideal for medium, coarse, or damaged hair.

Proven Results

Results may vary

Thousands are taking control of how they grey

Results may vary

Real People. Real Results.

4.3
Rated 4.3 out of 5 stars
Based on 1,395 reviews
1,395 reviews
  • Heidi R.
    Verified Buyer
    Age Range 47 - 56
    What improvements have you noticed? (Optional) Improved texture, volume, shine, Feeling more confident, Visible repigmentation, Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    6 days ago
    Age Range 47 - 56
    What improvements have you noticed? (Optional) Improved texture, volume, shine, Feeling more confident, Visible repigmentation, Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    Reviewing
    Not Today, Grey™
    Rated 5 out of 5 stars
    Believe the Hype

    Perimenopause hit my hair hard. Really hard. I started going gray at 21y and while that wasn't great, at least my hair was crazy thick (giant hair ties, 3-hour color appointments) and grew fast. Fast forward 25 years, and it was shocking to discover thin patches at my hairline, hair so thin that ponytails felt like sad little experiments and that I needed color appointments every 4-5 weeks bc GRAY HAIR. I was bleeding cash at the salon and feeling massively insecure about my appearance. Then I found Arey. Within 2 months, there was a noticeable difference in my hair. The grays were actually disappearing. The thin patches were filling out. Nothing short of amazing. Now, my color appointments stretch 8-10 weeks apart. My hair behaves like a much younger version of itself. This product is a hair holy grail.

    Arey
    10 hours ago

    Hi Heidi, thank you so much for taking the time to share your experience with Not Today, Grey™. We're absolutely thrilled to hear about the transformation you've experienced over these past two months!

    It's wonderful that you're noticing such meaningful changes - from the grays actually disappearing to those thin patches filling back out. And the fact that your color appointments have stretched from every 4-5 weeks to 8-10 weeks apart is truly remarkable. We can imagine how much that's improved both your confidence and your routine.

    Your feedback means the world to us, especially hearing that the product is making such a noticeable difference in how your hair looks and behaves. Thank you for being part of our community and for sharing your honest, enthusiastic feedback. We're so grateful for customers like you who give Arey a chance and stick with the journey!

  • AMY J.
    Verified Buyer
    6 days ago
    Reviewing
    Wash Shampoo Refill
    Rated 5 out of 5 stars
    Love it

    Love this shampoo and love the value and ease of the refill!

    Arey
    6 days ago

    Thank you for your wonderful review, Amy! We're so thrilled you love the Wash Shampoo Refill and that you're enjoying both the value and the ease of use. We really appreciate you being such a valued part of our community and for sharing your experience with us!

  • Rena C.
    Verified Buyer
    Age Range 47 - 56
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Less new grey hair, Feeling more confident, Visible repigmentation
    How consistent are you with your usage? Daily
    How long have you been using the product? 1+ year
    1 week ago
    Age Range 47 - 56
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Less new grey hair, Feeling more confident, Visible repigmentation
    How consistent are you with your usage? Daily
    How long have you been using the product? 1+ year
    Reviewing
    Not Today, Grey™
    Rated 5 out of 5 stars
    It works!

    This product has delayed my hair from turning Grey. I will be 50 soon, and my hair is over 90 percent black because of this product. I dont plan to ever stop using it.

    Arey
    6 days ago

    Thank you for your wonderful review, Rena! We're so thrilled to hear that Not Today, Grey™ has been so effective at delaying your grey. It's fantastic that you're seeing these amazing results and that you plan to continue using it. We really appreciate you being such a valued part of our community and for sharing your experience with us!

  • Amber D.
    Verified Buyer
    What improvements have you noticed? (Optional) Healthier scalp, Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    1 week ago
    What improvements have you noticed? (Optional) Healthier scalp, Less new grey hair
    How consistent are you with your usage? Daily
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey™
    Rated 5 out of 5 stars
    Love the supplement!

    Thank you for adding confidence to my routines!

    Arey
    1 week ago

    Thank you for your wonderful review, Amber! We're so thrilled to hear that Not Today, Grey™ has added confidence to your routines. That means the world to us, and we really appreciate you being such a valued part of our community and for sharing your experience with us!

  • Edna M.
    Verified Buyer
    1 week ago
    Reviewing
    Not Today, Grey™
    Rated 5 out of 5 stars
    effective

    effective at keeping greys away!

    Arey
    1 week ago

    Thank you for your great review, Edna! We're so pleased to hear that Not Today, Grey™ is effective at keeping greys away for you. It's fantastic that you're seeing these great results, and we're confident that with continued use you'll keep experiencing these amazing benefits. We appreciate you being such a valued part of our community and for sharing your experience with us!

Image of Co Founders Allison Conrad and Jason Small

About Arey

Jay Small is a renowned Trichologist and hair stylist with over 20 years of experience. He and his partner and client, Allison Conrad, teamed up with a dietician and internal medicine doctor to create the most effective, comprehensive, and science-backed solution for delaying the grey.