Dry hair is one of the most common hair concerns – and if you’ve ever dealt with frizz, tangles, dullness, or brittle ends, you know how frustrating it can be. For some people, dryness is a seasonal annoyance. For others – especially those with coarse, curly, or textured hair – it’s a year-round challenge. It can be hard to choose the best dry hair solution – a daily conditioner or a deep hair conditioner?

We heard this question from you, our Arey users, and that inspired us to create Masque – a deep hair conditioning treatment specially for the needs of dry hair. Masque is a true example of customer-led innovation – and an opportunity to show our community: we’re listening.

So, if you’ve ever stood in the shower wondering if your dry strands need more than our daily Smooth conditioner, or if it’s time for something more intensive, this guide is for you.
Why Do You Get Dry Hair in the First Place?
Before comparing Smooth conditioner and Masque deep treatment, it helps to understand what’s happening when your hair feels dry. Dry hair usually means your strands are lacking moisture, oils, or both.
Here are some of the main causes of dry hair:
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Hair Structure: Coarse, curly, and textured hair types naturally have less moisture retention because of the twisty shape of each strand. Your scalp’s natural moisturizing oils take longer to travel down twists and coils, leaving ends dry.
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Environmental Stressors: Sun exposure, harsh winds, and cold weather can strip moisture from your hair, leaving it tangled and coarsened.
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Heat Styling & Chemical Treatments: Flat irons, blow dryers, bleaching, and coloring all weaken your hair’s protective outer layer (cuticle).
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Over-Washing: Cleansing too often or with harsh sulfates can strip natural oils.
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Aging: Just like skin, hair loses elasticity and oil production as we age, leading to drier strands.
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Dry hair is more vulnerable to all kinds of heat and environmental stressors because the natural protective outer layer has become raised, making it difficult for each strand to retain moisture. That means dry, frizzy hair that is easily damaged.

Your dry hair really needs replenishment and protection – and that’s where Masque deep hair conditioning treatment comes in.
Daily Conditioner or Deep Conditioner? How to Choose:
Smooth daily hair conditioner is your hair’s first stop for moisture – its primary job is to smooth the hair cuticle, restore softness, and make detangling easier. Daily conditioners are typically lightweight, quick to use, and designed for frequent application.
Masque deep conditioner is a more intensive treatment – think of it as the difference between using a daily moisturizer versus applying a deeply nourishing overnight cream. Deeper hair conditioning treatments are richer, denser, and formulated with concentrated ingredients that penetrate deeper into your hair shaft. Some hair masks need to be applied for up to 20 minutes while Masque deep hair conditioner works in only a few minutes.

Dry hair doesn’t have to be a constant battle. With the right balance of deep conditioning and heat protection, you can easily transform your thirsty strands into silky, smooth, and more resilient hair.

So the next time you find yourself wondering: daily conditioner or deep hair conditioner? The answer depends on your hair type. Smooth daily conditioner works for daily love, while Masque deep hair conditioner is best for deeper repair. Together, they create the perfect routine for smooth, hydrated, and healthy hair – no matter your texture or type.

How Masque Deep Conditioner Works to Help Dry Hair
We created Masque as the answer to your requests for a fast-acting, lightweight deep hair conditioner that could tame and hydrate dry, coarse, unruly hair. As Arey’s product designer, I read hundreds of emails and reviews from Arey users asking for a more hydrating conditioner to complement their existing favorite Arey products. The result is Masque.
Who is Masque designed for?
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Extremely dry, coarse, or brittle hair types who need regular deep conditioning.
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Textured, curly, or coily hair that is prone to dryness and frizz.
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Hair that is heat-styled or chemically treated and showing signs of hair heat damage.
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Dull, frizzy, or hard to detangle hair that feels rough and has split ends.
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All hair types looking for a weekly ritual of self-care that leaves your hair feeling transformed.
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Masque deep hair conditioner works differently from heavier, silicone-based masks or conditioners. Instead of just coating your strands with silicones that force your cuticle to flatten down, Masque plumps up your strands with moisture from the inside out, allowing your cuticle to lay down naturally. Our advanced silicone-alternative Silagel then coats each strand with weightless protection that leaves no residue or buildup.
Here’s how the hero ingredients in Masque work:
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Apricot Kernel Oil: provides deep hydration without greasiness.
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Sunflower Seed Oil Extract: helps repair your hair’s internal structure with phospholipids – lipids that fortify your cell walls.
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Hyrogenated Castor Oil: restores softness and flexibility to reduce hair breakage.
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Botanessential Sleek: a conditioning polymer that adds a weightless sleek shine.
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Silagel: an advanced silicone alternative that seals in moisture and boosts shine.
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If your hair is only prone to occasional dryness, you won’t need to use Masque after each wash. You can use Smooth for daily care and add in Masque for a weekly or bi-weekly boost when your hair needs some extra TLC.


Why a Clean Beauty Deep Hair Conditioner Makes All the Difference
Not all hair conditioners are created equal. Many formulas rely on heavy silicones or synthetic fillers that can make your hair feel smooth, but don’t actually improve your hair health in the long run.
Masque is a clean beauty deep hair conditioner that takes a different approach. Instead of coating your hair, it works from inside each strand — delivering clean nutrients, proteins, and antioxidants that repair and hydrate your hair. At Arey, we chose to be a clean brand because it is better for you, your hair, and the planet.
Here’s why we believe choosing clean haircare matters:
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No harsh chemicals: all Arey products are free from sulfates, parabens, silicones, and synthetic fragrances that can strip or suffocate hair.
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Plant-powered hydration: we favor plant-based oils and nutrients that deliver hydrating omega fatty acids without greasiness.
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No synthetic fragrances: many fragrances contain hidden chemicals like parabens or phthalates, but we only use natural and plant-based scents.
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Kinder choices: because cruelty-free testing aligns with our core values of conscious living.
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For dry, coarse, or textured hair especially, using clean haircare means giving your strands nourishing, restorative care that improves your overall hair health over time – not just masking the problem with harsh chemicals or heavy silicones.
Shop Arey’s Bestselling Clean, Hydrating Haircare:
Arey, Because Dry Hair Can Still Be Your Best Hair
Dry hair doesn’t mean that good hair days are just an occasional stroke of luck. At Arey, we believe in working with the hair you have to make it the best it can be. That’s why we love to get customer feedback, it helps us deliver what you and your hair really need.
To help you get the best results from your haircare routine, we offer up to 25% off on all subscription orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.
We are Arey.
Have questions? Check out our FAQ page or say hey@areygrey.com.
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