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Three arey hair care products, Calm It Down, Wash, and Smooth on a white background
Image of someone taking Calm It Down off of a shelf with other Arey products
Study results: The Shower Duo: 94% experienced a visible improvement in their hair after 16 weeks 77% noticed a reduction in new grey hairs, with some seeing up to 40% improvement 71% noticed thicker, stronger hair, a reduction in shedding and improved hair growth Calm It Down: 97% saw improvement after treatment 90% reported immediate reduction of scalp irritation 80% reported immediate reduction of redness
gently cleanses and retains hair’s moisture less grey hair growth and Targets repigmentation soft and glossy finish relieves redness & irritation
Close up image of a scalp before and after using Calm It Down. Before is red and irritated, after is healthy and clean.
all-natural fragrance notes: Cedar & Sage - as part of our clean ingredient mandate, we choose to formulate without the use of artificial fragrances. Cedar and Sage provide a natural alternative that is earthy and subtle, never overpowering.
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Three arey hair care products, Calm It Down, Wash, and Smooth on a white background

The Cleanse & Soothe Set

4.5
Rated 4.5 out of 5 stars
533 Reviews

Reimagine your shampoo, conditioning, and scalpcare routine with this science-backed approach to healthier hair. The Cleanse & Soothe set features our Wash shampoo, Smooth conditioner, and Calm It Down®, the first-ever clinically effective post-dye scalp serum that helps soothe and relieve irritation and counteract the harmful effects of exposure to oxidative stress.

  • Gentle formula leaves hair cleansed and balanced
  • The Mela-9® Complex slows and helps repigment grey hair 
  • Stimulates softer, glossier, healthier hair
  • Promotes smoother, more flexible hair
  • Made with clean ingredients, vegan, cruelty-free, and gluten-free

DESCRIPTION

 

CALM IT DOWN®
The first ever clinically effective post-hair dye scalp serum that soothes, nourishes, and cools the scalp after exposure to hair dyes, relaxers, or other chemicals — while delivering antioxidants, extracts, and peptides to support scalp and hair health.

WASH
The proactive shampoo for aging hair, Wash, contains The Mela-9™ Complex, our patent-pending, science-backed combination of antioxidants and a clinically efficacious peptide to slow and repigment grey hair while delivering thicker, fuller, healthier hair.

SMOOTH
Our nourishing and clean conditioner includes antioxidants and extracts that work to retain moisture inside the hair strand while leaving a conditioning barrier on the exterior.

100% natural fragrance from cedar and sage.

Dermatologist tested and hypoallergenic. Oil-free formula won't leave hair feeling greasy. Beneficial for all hair types.

USAGE

 

WASH
Wet hair and apply a liberal amount to hair and scalp, massaging into a rich lather. Allow lather to remain on the scalp for several minutes. Rinse hair well and follow with Arey Smooth conditioner for best results.

SMOOTH
Following Arey Wash Shampoo, apply from mid-shaft to ends of hair. Rinse immediately or leave on longer for a deeper conditioning experience.

Opting in to subscribe is the best way to maintain lasting results. If you wash your hair every 1-2 days, we recommend signing up for a 30 day subscription plan. If you wash every 2-4 days, a 60 day frequency would be right for you.

CALM IT DOWN™
Shake well. Depending on hair thickness, fill 2-4 pipettes and apply directly to wet scalp after hair dyes or chemical treatments, working from the front hairline to the back starting at your natural part. Massage into the scalp. Follow with additional applications as needed.

For extra protection, apply Calm It Down™️ directly to the scalp 4-6 hours before chemical exposure.

INGREDIENTS

 

Wash Shampoo
Water (Aqua), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Glycerin, Butylene Glycol, Avena Strigosa Seed Extract, Ononis Spinosa Root Extract, Palmitoyl Tetrapeptide 20 Amide, Citrus Reticulata (Tangerine) Extract, Panthenol, Fragrance (Parfum)*, Amodimethicone, Hydrolyzed Barley Protein, Coffea Arabica (Coffee) Seed Extract, Panax Ginseng Root Extract, Zanthoxylum Bungeanum Fruit Extract, Humulus Lupulus (Hops) Flower Extract, Sesamum Indicum (Sesame) Seed Extract, Wasabia Japonica Leaf Extract, Polygonum Multiflorum (Fo-Ti) Root Extract, Biotin, Caffeine, Glycine Soja (Soybean) Germ Extract, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Acetyl Tyrosine, Pentylene Glycol, Gluconolactone, Sodium Benzoate

Contains: Sesame
Free of: Sulfates, Parabens, Phthalates, Synthetic Fragrance, Polyethylene Glycol, Formaldehyde and Dyes

Smooth Conditioner
Water (Aqua), Cetyl Esters, Cetyl Alcohol, Stearyl Alcohol, Sorbitol, Caprylic/Capric Triglyceride, Cetrimonium Chloride, Panthenol, Helianthus Annuus (Sunflower) Seed Extract, Squalane, Argania Spinosa Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Coco-Caprylate/Caprate, C9-12 Alkane, Fragrance (Parfum)*, Butyrospermum Parkii (Shea) Butter, Amodimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Barley Protein, Coffea Arabica (Coffee) Seed Extract, Glycerin, Panax Ginseng Root Extract, Zanthoxylum Bungeanum Fruit Extract, Humulus Lupulus (Hops) Flower Extract, Sesamum Indicum (Sesame) Seed Extract, Glycine Soja (Soybean) Germ Extract, Butylene Glycol, Wasabia Japonica Leaf Extract, Polygonum Multiflorum (Fo-Ti) Root Extract, Biotin, Caffeine, Isopropyl Myristate, Sodium PCA, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Potassium Sorbate, Sodium Benzoate, Tocopherol, Ethylhexylglycerin, Citric Acid

Contains: Sesame
Free of: Sulfates, Parabens, Phthalates, Synthetic Fragrance, Polyethylene Glycol, Formaldehyde and Dyes

Calm It Down® Scalp Serum
Water (Aqua), Avena Strigosa Seed Extract, Ononis Spinosa Root Extract, Pentasodium Tetracarboxymethyl Palmitoyl Dipeptide-12, Tripeptide-79, Glycerin, Anetholea Anisata Leaf Extract, Palmitoyl Tetrapeptide-20 Amide, Citrus Reticulata (Tangerine) Extract, Zanthoxylum Bungeanum Fruit Extract, Humulus Lupulus (Hops) Flower Extract, Hydrolyzed Barley Protein, Sesamum Indicum (Sesame) Seed Extract, Panax Ginseng Root Extract, Coffea Arabica (Coffee Seed Extract, 1,2-Hexanediol, Caprylyl Glycine Soja (Soybean) Germ Extract, Polygonum Multiflorum (Fo-Ti) Root Extract, Biotin, Caffeine, Wasabia Japonica Leaf Extract, Maltrodextrin, Schinus Terebinthifolia Seed Extract, Panthenol, Hydryoxyethylcellulose, Sorbitan Oleate Decylglucoside Crosspolymer, Menthol, Butylene Glycol, Acetyl Tyrosine, Pentylene Glycol, Gluconolactone, Sodium Benzoate

Contains: Sesame
Free of: Sulfates, Parabens, Phthalates, Synthetic Fragrance, Polyethylene Glycol, Formaldehyde and Dyes

Arey works best on those who have 0-30% grey hair. Not sure what percentage you are? 
DERMATOLOGIST TESTED
COLOR SAFE
DRUG FREE
SYNTHETIC FRAGRANCE FREE
CLEAN INGREDIENTS
VEGAN
4.5
Rated 4.5 out of 5 stars
533 Reviews

Proven Results

BEFORE
AFTER
before and after of scalp using calm it down

"I'm shocked at how irritated my scalp got after dye and how much relief this provided. How has this product not existed until now?!"

- Allison C.
Shower Duo + Calm It Down™
BEFORE
AFTER
before and after of scalp using calm it down

"It's so soothing—when applied to my scalp it has an instant cooling effect. This makes me feel better about using hair dye so often!"

- Clare C.
Shower Duo + Calm It Down™
BEFORE
AFTER
before and after of scalp using calm it down

"Such a difference in my scalp health! I love it so much I bought some for my stylist to use when I get my color done."

- Kirsten R.
Shower Duo + Calm It Down™
BEFORE
AFTER
before and after of scalp using calm it down

“Using after applying color made my scalp feel great, removed irritation and even seemed to help with hair thinning.”

- Nikola C.
Shower Duo + Calm It Down™
Results may vary

What You Can Expect:

1-2 months: healthier hair & scalp
2-3 months: fuller, smoother more vibrant hair
3+ months: less grey hair growth & possible repigmentation

CONSUMER STUDY RESULTS

Based on a 24-Week Consumer Perception Study to assess the efficacy of Arey Wash & Smooth on hair health and greying on 36 male & female participants ages 22-50, all with 30% or less grey, by an independent research team.

Wash shampoo & Smooth conditioner - Consumer Study

  • 94%
    Experienced a visible improvement in their hair after 16 weeks
  • 83%
    Reported hair felt softer
  • 80%
    Reported hair looked healthier
  • 77%
    Reported a reduction in new grey hairs and shedding
  • 71%
    Reported thicker, stronger hair
  • 71%
    Reported improved hair growth

How to Apply

Wash is a gentle shampoo with proactive ingredients that stimulate pigment production and support hair health.

HOW TO USE:
  • Dispense a silver dollar-size amount into your hand and work the product into a lather.
  • Wet hair and apply to scalp and roots.
  • If more lather is needed, add more water and continue to massage into the scalp.
  • Remember to focus on the back of your head as well.
  • Allow the product to sit on the scalp for several minutes.
  • This allows the active ingredients to fully absorb into the scalp.
  • Rinse thoroughly, and follow with Smooth conditioner.
Smooth is a nourishing and clean conditioner that helps retain moisture inside the hair strand.

HOW TO USE:
  • It leaves a conditioning barrier to help hair to look healthier without feeling weighed down.
  • Depending on your conditioning needs, apply a quarter to silver dollar size amount to mid shaft and ends.
  • Tip: Conditioners should not be applied on or near the scalp.
  • Smooth can be left on the hair for several minutes for deeper conditioning.
  • Use a wide tooth comb to evenly distribute before rinsing.
  • Best when used with Wash shampoo.
Calm It Down™ is the first ever clinically effective post-hair dye scalp serum to soothe, reduce redness and counteract oxidative stress.

HOW TO USE:
  • After rinsing hair dye or other chemicals used on the scalp, follow with Wash shampoo and Smooth conditioner
  • After rinsing Smooth conditioner, comb the hair away from the face.
  • Shake Welll
  • Depending on hair thickness, fill 2-4 pipettes and apply directly to wet scalp, working from the front hairline to the back starting at your natural part.
  • Massage in with your finger tips. Do not rinse off.
  • Follow with additional applications as needed.
  • Air-dry or blow-dry to achieve desired style.

How it Works

Wash Shampoo

  • Stimulate

    A clinically efficacious peptide helps with repigmentation by stimulating the MC1-R (melanocortin 1 receptor).

  • Prepare

    Wasabi extract, sesame seed extract and zanthoxylum bungeanum fruit extract work to help the active ingredients penetrate the scalp and access the follicle

  • Nourish

    Ginseng, fo-ti and caffeine provide nourishment to the root to promote cell turnover and promote healthier hair growth

  • Volumize

    Panthenol plays a role in activating the proliferation of cells in the skin barrier, and also helps bind water to the skin and hair, balancing and adding volume

Smooth Conditioner

  • Nourish

    Hydrolyzed barley protein and coffee extract work together to build internal strength in the hair strand

  • Protect

    Jojoba and shea butter work to seal the cuticle and protect the hair from heat and environmental stress

  • Volumize

    Panthenol actively attracts and retains moisture in the hair strand, helping it look and feel more volumized

Calm It Down Scalp Serum

  • Soothe

    Extracts from Brazilian pepper trees and Australian aniseed nettle relieve redness and irritation.

  • Relieve

    Pentasodium Tetracarboxymethyl Palmitoyl Dipeptide-12 (and) Tripeptide-79 help to relieve scalp stress and manage inflammation.

  • Stimulate

    A clinically efficacious peptide helps with repigmentation by stimulating the MC1-R (melanocortin 1 receptor).

  • Safeguard

    Antioxidants including Tangerine extract and Fo-Ti help reduce oxidative stress in the scalp.
4.5
Rated 4.5 out of 5 stars
Based on 533 reviews
Write a Review (Opens in a new window)
533 reviews
  • Julie D.
    Verified Buyer
    Age Range 57-66
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Healthier scalp
    How consistent are you with your usage? Every few weeks
    How long have you been using the product? 4-5 months
    1 week ago
    Age Range 57-66
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Healthier scalp
    How consistent are you with your usage? Every few weeks
    How long have you been using the product? 4-5 months
    Reviewing
    Calm It Down Scalp Serum
    Rated 5 out of 5 stars
    Great protection before hair coloring

    I use this on my scalp just before I get my hair colored. It reduces any tingling or stinging I used to get while the color processes.

    Was this helpful?
    Arey
    1 week ago

    Thank you for your fantastic review, Julie! We're so happy to hear Calm It Down Scalp Serum is providing that protective barrier you need before your coloring appointments and eliminating the tingling and stinging you used to experience! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Elizabeth R.
    Verified Buyer
    2 weeks ago
    Reviewing
    The Shower Duo
    Rated 5 out of 5 stars
    Wonderful!

    This makes my hair feel very clean and full of volume!

    Was this helpful?
    Arey
    1 week ago

    Thank you for your review, Elizabeth! We're so happy to hear The Shower Duo is delivering that clean feel and amazing volume boost you're experiencing! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Carmen C.
    Verified Buyer
    2 weeks ago
    Reviewing
    The Shower Duo
    Rated 5 out of 5 stars
    LOVE

    I love the smell of the shower duo! It feels super clean and natural and I have noticed less grays with use!

    Was this helpful?
    Arey
    1 week ago

    Thank you for your wonderful review, Carmen! We're so glad to hear you love the scent of The Shower Duo and that it's delivering that super clean and natural feel you're experiencing! It's fantastic that you're also noticing fewer grays with use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Sarita Y.
    Verified Buyer
    Age Range 35-46
    Percentage Grey 20%-30%
    What improvements have you noticed? (Optional) Healthier scalp, Improved texture, volume, shine
    How consistent are you with your usage? Weekly
    How long have you been using the product? 2-3 months
    2 weeks ago
    Age Range 35-46
    Percentage Grey 20%-30%
    What improvements have you noticed? (Optional) Healthier scalp, Improved texture, volume, shine
    How consistent are you with your usage? Weekly
    How long have you been using the product? 2-3 months
    Reviewing
    Calm It Down Scalp Serum
    Rated 5 out of 5 stars
    Scalp serum

    I never realized how important scalp health is for good hair growth and how irritating hair dye products s to the skin on my head. This serum is so soothing and I feel like my roots truly feel the difference when I use it.

    Worth the investment in my opinion!

    Was this helpful?
    Arey
    1 week ago

    Thank you for your wonderful review, Sarita! We're so thrilled to hear that Calm It Down Scalp Serum has been such a game-changer for you scalp health! It's great you're experiencing that soothing relief from hair dye irritation and truly feeling the difference at your roots - that gentle yet effective formula is exactly what we designed this serum to deliver. Your insight about scalp health being crucial for good hair growth is spot on, and we're delighted that this investment is paying off for you! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • dina w.
    Verified Buyer
    2 weeks ago
    Reviewing
    The Shower Duo
    Rated 5 out of 5 stars
    It's working!

    I've been using the shower duo for three months, every other day, and I can see a significant improvement in the texture of my hair. It was starting to get wiry and frizzy and old looking, and it's SO MUCH BETTER! Can't tell on the amount of gray, but hopefully that will decrease or at least slow down. But the texture thing is a bigger deal for me, and I'm very happy!

    Was this helpful?
    Arey
    2 weeks ago

    Thank you for your wonderful review, Dina! We're so thrilled to hear that The Shower Duo is making such a significant difference in your hair's texture after three months of consistent use. It's fantastic that you're experiencing such improvement with the wiry, frizzy texture - that transformation to healthier-looking hair is exactly what we designed this duo to deliver. Your dedication to using it every other day really shows, and we're delighted that the texture improvement is making such a positive impact for you. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.