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HOW IT WORKS
SUBSCRIBE + SAVE
BEST SELLING ROUTINES
THE AM TO PM DUO
Reduce greys + support thicker, fuller hair
THE SHOWER DUO
Cleanse + preserve natural color with every wash
THE ESSENTIALS KIT
Reduce greys + improve overall hair health
THE SYSTEM
Clinically proven to reduce greys + improve thickness
SUPPLEMENT
NOT TODAY, GREY
Daily supplement to reduce greys at the cellular level
VIEW ALL SUPPLEMENTS →
SERUMS
TO THE ROOT®
Daily scalp serum to slow greys + strengthen hair
GOOD NIGHT, GREY™
Combat aging hair while you sleep
VIEW ALL SERUMS →
SHAMPOOS
WASH
Preserve color + strengthen strands with every wash
VIEW ALL SHAMPOOS →
CONDITIONERS
SMOOTH
Repair, smooth, and strengthen — for fine to medium hair
MASQUE
Repair, smooth, and strengthen — for medium to coarse hair
VIEW ALL CONDITIONERS →
SHOP ALL
THE SYSTEM
Clinically proven to slow greys and improve thickness
THE SHOWER DUO
Preserve youthful hair in the shower, plus a supplement
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
VIEW ALL PRODUCTS →
SLOW + REPIGMENT GREYS
THE SYSTEM
Clinically proven to reduce greys
THE INSIDE-OUT SET
Cleanse while supporting natural color + reducing greys.
VIEW ALL →
PRESERVE HAIR COLOR
THE SHOWER DUO
Cleanse + preserve natural color with every wash
TO THE ROOT®
Protect against greys + strengthen hair
GOOD NIGHT, GREY™
Support hair’s natural color while you sleep
VIEW ALL →
THICKER, FULLER HAIR
GOOD NIGHT, GREY™
Stimulate growth while you sleep
NOT TODAY, GREY
Support thicker hair growth from within
TO THE ROOT®
Energize the scalp for fuller, stronger hair
VIEW ALL →
SMOOTH WIRY GREYS
THE SHOWER DUO
Soften wiry greys - for fine to medium hair
THE DEEP TREATMENT DUO
Soften wiry greys - for medium to coarse hair
VIEW ALL →
SHOP ALL
THE SYSTEM
Clinically proven to reduce greys + improve thickness
THE SHOWER DUO
Cleanse + preserve natural color with every wash
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
VIEW ALL PRODUCTS →
HOW IT WORKS
CLINICAL STUDIES
The proven solution for slowing grey hair growth
THE SCIENCE
Healthier hair starts at the root and at the cellular level
INGREDIENTS
Every ingredient was chosen for a reason
ABOUT US
OUR STORY
Two people. One question nobody had answered.
EXPERTS
The People Behind The Science
BLOG
Dive deeper with Trichologist tips, scalp care, and more
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BEST SELLING ROUTINES
SUPPLEMENT
SERUMS
SHAMPOOS
CONDITIONERS
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The AM to PM Duo
4.3
Rated 4.3 out of 5 stars
497
Reviews
Anti-Aging Scalp Care
The AM to PM Duo
THE AM TO PM DUO
Reduce greys + support thicker, fuller hair
Original price: $115
$115
Sale price:
$97.75
Subscription
$115
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
693
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Cleanse + preserve natural color with every wash
Original price: $85
$85
Sale price:
$72.25
Subscription
$85
One-time Purchase
Shop Now
The Essentials Kit
4.4
Rated 4.4 out of 5 stars
548
Reviews
Fine to Medium Hair
The Essentials Kit
THE ESSENTIALS KIT
Reduce greys + improve overall hair health
Original price: $183
$183
Sale price:
$155.55
Subscription
$183
One-time Purchase
Shop Now
The System
4.3
Rated 4.3 out of 5 stars
1,439
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to reduce greys + improve thickness
Original price: $103
$103
Sale price:
$87.55
Subscription
$103
One-time Purchase
Shop Now
Not Today, Grey™
4.3
Rated 4.3 out of 5 stars
739
Reviews
Foundation to Slow Greys
Not Today, Grey™
NOT TODAY, GREY
Daily supplement to reduce greys at the cellular level
Original price: $50
$50
Sale price:
$42.50
Subscription
$50
One-time Purchase
Shop Now
VIEW ALL SUPPLEMENTS
→
To The Root® Scalp Serum
4.3
Rated 4.3 out of 5 stars
444
Reviews
Targeted Root Booster
To The Root® Scalp Serum
TO THE ROOT®
Daily scalp serum to slow greys + strengthen hair
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
Good Night, Grey®
4.6
Rated 4.6 out of 5 stars
45
Reviews
Combat Greys Overnight
Good Night, Grey®
GOOD NIGHT, GREY™
Combat aging hair while you sleep
Original price: $62
$62
Sale price:
$52.70
Subscription
$62
One-time Purchase
Shop Now
VIEW ALL SERUMS
→
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
229
Reviews
Grey Defying Shampoo
Wash Shampoo
WASH
Preserve color + strengthen strands with every wash
Original price: $50
$50
Sale price:
$42.50
Subscription
$50
One-time Purchase
Shop Now
VIEW ALL SHAMPOOS
→
Smooth Conditioner
4.7
Rated 4.7 out of 5 stars
61
Reviews
Fine to Medium Hair
Smooth Conditioner
SMOOTH
Repair, smooth, and strengthen — for fine to medium hair
Original price: $40
$40
Sale price:
$34
Subscription
$40
One-time Purchase
Shop Now
Masque Deep Conditioner
4.8
Rated 4.8 out of 5 stars
20
Reviews
Medium to Coarse Hair
Masque Deep Conditioner
MASQUE
Repair, smooth, and strengthen — for medium to coarse hair
Original price: $42
$42
Sale price:
$35.70
Subscription
$42
One-time Purchase
Shop Now
VIEW ALL CONDITIONERS
→
The System
4.3
Rated 4.3 out of 5 stars
1,439
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to slow greys and improve thickness
Original price: $103
$103
Sale price:
$87.55
Subscription
$103
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
693
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Preserve youthful hair in the shower, plus a supplement
Original price: $85
$85
Sale price:
$72.25
Subscription
$85
One-time Purchase
Shop Now
The Scalp Brush
4.9
Rated 4.9 out of 5 stars
34
Reviews
The Scalp Brush
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
$38
One-time Purchase
Shop Now
VIEW ALL PRODUCTS
→
SHOP BY GOAL
SLOW + REPIGMENT GREYS
PRESERVE HAIR COLOR
THICKER, FULLER HAIR
SMOOTH WIRY GREYS
SHOP ALL
The System
4.3
Rated 4.3 out of 5 stars
1,439
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to reduce greys
Original price: $103
$103
Sale price:
$87.55
Subscription
$103
One-time Purchase
Shop Now
The Inside-Out Set
4.4
Rated 4.4 out of 5 stars
1,108
Reviews
Fine to Medium Hair
The Inside-Out Set
THE INSIDE-OUT SET
Cleanse while supporting natural color + reducing greys.
Original price: $130
$130
Sale price:
$110.50
Subscription
$130
One-time Purchase
Shop Now
VIEW ALL
→
The Shower Duo
4.5
Rated 4.5 out of 5 stars
693
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Cleanse + preserve natural color with every wash
Original price: $85
$85
Sale price:
$72.25
Subscription
$85
One-time Purchase
Shop Now
To The Root® Scalp Serum
4.3
Rated 4.3 out of 5 stars
444
Reviews
Targeted Root Booster
To The Root® Scalp Serum
TO THE ROOT®
Protect against greys + strengthen hair
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
Good Night, Grey®
4.6
Rated 4.6 out of 5 stars
45
Reviews
Combat Greys Overnight
Good Night, Grey®
GOOD NIGHT, GREY™
Support hair’s natural color while you sleep
Original price: $62
$62
Sale price:
$52.70
Subscription
$62
One-time Purchase
Shop Now
VIEW ALL
→
Good Night, Grey®
4.6
Rated 4.6 out of 5 stars
45
Reviews
Combat Greys Overnight
Good Night, Grey®
GOOD NIGHT, GREY™
Stimulate growth while you sleep
Original price: $62
$62
Sale price:
$52.70
Subscription
$62
One-time Purchase
Shop Now
Not Today, Grey™
4.3
Rated 4.3 out of 5 stars
739
Reviews
Foundation to Slow Greys
Not Today, Grey™
NOT TODAY, GREY
Support thicker hair growth from within
Original price: $50
$50
Sale price:
$42.50
Subscription
$50
One-time Purchase
Shop Now
To The Root® Scalp Serum
4.3
Rated 4.3 out of 5 stars
444
Reviews
Targeted Root Booster
To The Root® Scalp Serum
TO THE ROOT®
Energize the scalp for fuller, stronger hair
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
VIEW ALL
→
The Shower Duo
4.5
Rated 4.5 out of 5 stars
693
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Soften wiry greys - for fine to medium hair
Original price: $85
$85
Sale price:
$72.25
Subscription
$85
One-time Purchase
Shop Now
The Deep Treatment Duo - Subscription
4.4
Rated 4.4 out of 5 stars
247
Reviews
Medium to Coarse Hair
The Deep Treatment Duo - Subscription
THE DEEP TREATMENT DUO
Soften wiry greys - for medium to coarse hair
Original price: $86
$86
Sale price:
$73.10
Subscription
$86
One-time Purchase
Shop Now
VIEW ALL
→
The System
4.3
Rated 4.3 out of 5 stars
1,439
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to reduce greys + improve thickness
Original price: $103
$103
Sale price:
$87.55
Subscription
$103
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
693
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Cleanse + preserve natural color with every wash
Original price: $85
$85
Sale price:
$72.25
Subscription
$85
One-time Purchase
Shop Now
The Scalp Brush
4.9
Rated 4.9 out of 5 stars
34
Reviews
The Scalp Brush
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
$38
One-time Purchase
Shop Now
VIEW ALL PRODUCTS
→
HOW IT WORKS
HOW IT WORKS
ABOUT US
CLINICAL STUDIES
The proven solution for slowing grey hair growth
THE SCIENCE
Healthier hair starts at the root and at the cellular level
INGREDIENTS
Every ingredient was chosen for a reason
OUR STORY
Two people. One question nobody had answered.
EXPERTS
The People Behind The Science
BLOG
Dive deeper with Trichologist tips, scalp care, and more
SUBSCRIBE + SAVE
TAKE THE QUIZ
Search
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3 product(s)
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Clinically Validated Routines
The Fundamental
The Amplifiers
The Defenders
Sets
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Featured
Best Selling
Price: Low to High
Price: High to Low
Newest Arrivals
The Shower Duo
4.5
Rated 4.5 out of 5 stars
693
Reviews
Fine to Medium Hair
The Shower Duo
Original price: $85
$85
Sale price:
$72.25
Subscription
$85
One-time Purchase
Shop Now
NEW
The Dream Duo
4.3
Rated 4.3 out of 5 stars
784
Reviews
Slow Greys + Boost Density
The Dream Duo
Original price: $107
$107
Sale price:
$90.95
Subscription
$107
One-time Purchase
Shop Now
The Deep Treatment Duo
4.4
Rated 4.4 out of 5 stars
247
Reviews
Medium to Coarse Hair
The Deep Treatment Duo
Original price: $87
$87
Sale price:
$73.95
Subscription
$87
One-time Purchase
Shop Now
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