Proven Results

The System Image

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT™ SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SHOP THE SYSTEM
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    TO THE ROOT™ SERUM

    JOIN OUR 10K+ MONTHLY USERS

    What They're Saying

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    Image of woman holding a bottle of To the root close to her face

    Consistency is Key

     

    Month 1-2

    Improved scalp health. Hair is less greasy, and visibly thicker and fuller
     

    Month 3-4

    Less grey hair growth and the start of re-pigmentation

    *PLUS, GET A FREE COMB ON YOUR 3RD ORDER!
    *PLUS, GET AN EXTRA 10% OFF YOUR 4TH ORDER!

     

    Month 5+

    It's important to stick to your routine to continue seeing the benefits of Arey

    *PLUS, GET A FREE HAIR WRAP ON YOUR 6TH ORDER!

    SHOP NOW
    Texture Image

    The Mela-9™ Complex

    Mela-9™ is our patent-pending blend of antioxidants, extracts and a clinically efficacious peptide that combine to delay grey hair growth, preserve pigment and promote repigmentation, while also delivering thicker, fuller, healthlier hair.

    SHOP NOW
    4.3
    Rated 4.3 out of 5 stars
    Based on 1,225 reviews
    1,225 reviews
    • Lauren P.
      Verified Buyer
      Age Range 25-34
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
      How consistent are you with your usage? A few times a week
      How long have you been using the product? 2-3 months
      3 days ago
      Age Range 25-34
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
      How consistent are you with your usage? A few times a week
      How long have you been using the product? 2-3 months
      Reviewing
      To The Root Serum
      Rated 5 out of 5 stars
      Great product

      Been using this for a couple months and have received comments from others about my hair looking darker. The product works.

      Arey
      2 days ago

      Thank you for your wonderful review, Lauren! We're so thrilled to hear that after a couple months of using To The Root Serum you're receiving comments from others about your hair looking darker! We're delighted that you're experiencing such great results with consistent use and that the serum is working so effectively for you. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Sarah D.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      3 days ago
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      Absolutely brilliant find!

      I ran into this on instagram and so glad I gave it a try. I even reviewed all of the supplement ingredients with primary care physician and they gave it their stamp of approval too! Even said they knew the product has shown good results before. Give it a try seriously less new greys!

      Arey
      3 days ago

      Thank you for your wonderful review, Sarah D.! We're so thrilled to hear that you discovered Not Today, Grey on Instagram and decided to give it a try! It's fantastic that you took the extra step to review the ingredients with your primary care physician and received their stamp of approval. We're especially delighted to hear that your doctor was already familiar with the product and its positive results! We're so excited that you're experiencing fewer new greys with consistent use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Sicily A.
      Verified Buyer
      Age Range 35-46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Improved texture, volume, shine
      How consistent are you with your usage? Daily
      How long have you been using the product? 6-11 months
      1 week ago
      Age Range 35-46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Improved texture, volume, shine
      How consistent are you with your usage? Daily
      How long have you been using the product? 6-11 months
      Reviewing
      To The Root Serum
      Rated 5 out of 5 stars
      Helps with texture of grays

      I use this serum along with the shampoo regularly and have been using about 9 months. I have not seen any repigmentation unfortunately but it has definitely smoothed out my grays so I will be continuing to use.

      Arey
      3 days ago

      Thank you for your wonderful review, Sicily! We're so glad to hear that after 9 months of using To The Root Serum along with Wash, you're experiencing such smoothed out greys! While we know everyone's journey is unique and results can vary, we're delighted that the serum is making such a positive difference in the texture of your hair. It's fantastic that you're seeing these great results and we're excited for your continued journey with consistent use. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Melanie B.
      Verified Buyer
      Age Range 47-56
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident, Improved texture, volume, shine
      How consistent are you with your usage? A few times a week
      How long have you been using the product? 2-3 months
      1 week ago
      Age Range 47-56
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident, Improved texture, volume, shine
      How consistent are you with your usage? A few times a week
      How long have you been using the product? 2-3 months
      Reviewing
      To The Root Serum
      Rated 5 out of 5 stars
      New hair growth and fewer grays!

      I’ve been using for 3-4 months now and I have so much new growth along my hairline. There’s noticeably less white and gray and I’ve even seen a few repigmented hairs which I didn’t really believe could happen but it has! My hair looks younger and healthier. Even my husband has noticed and wants to use the spray now!

      Arey
      3 days ago

      Thank you for your wonderful review, Melanie! We're so thrilled to hear that after 3-4 months of using To The Root Serum you're seeing so much new growth along your hairline and noticeably fewer greys! It's absolutely incredible that you're even experiencing repigmented - we love hearing about those amazing transformations that show just how effective consistent use can be. We're especially delighted that your hair is looking younger and healthier, and how wonderful that your husband has noticed the results too! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Jennifer K.
      Verified Buyer
      Age Range 47 - 56
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Visible repigmentation
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      1 week ago
      Age Range 47 - 56
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Visible repigmentation
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      Really works

      I found this really stalled my sudden greying.

      Arey
      3 days ago

      Thank you for your wonderful review, Jennifer! We're so thrilled to hear that Not Today, Grey really works for you and has helped stall your greying! It's fantastic that you're experiencing such great results, and we're excited for your continued journey. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    Frequently Asked Questions

    It’s easier to delay and prevent grey hair than to reverse a full head of silver strands. That’s why we recommend using Arey products early in your grey hair journey. The best place to start is with our Mela-9™ Complex supplement and serum products – Not Today, Grey and To The Root. We call this combination The System. Our grey hair solutions work best if you have less than 30% grey hair.

    Your hair health is important to us – that’s why we offer 25% off on all subscriptions to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    You should notice a healthier scalp within 1-2 months. Fuller, healthier hair appears in months 2-3, followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary. Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands. Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    We formulated our products with a team of medical and scientific advisors to use only the most efficient and effective scientifically proven ingredients that work on all hair types. We recommend using The System for best results. Our supplement Not Today, Grey includes vitamins, minerals, and antioxidants that have been shown to support hair health as well as aid in supporting the health of melanocytes necessary for hair pigmentation. Our topical serum To The Root combines antioxidants and extracts with a clinically effective peptide that is proven to slow and repigment hair in the early stages of grey. What’s especially unique about To The Root compared to our competitors is that we’ve formulated it without scent or oil — this means it dries without residue and won’t leave the hair feeling greasy after application. We also added panthenol, which gives hair an immediate volume boost. We’ve found that brands offering similar products include ingredients that can leave hair feeling greasy, are unnecessary, or have not been proven to be effective.

    If you're using color to cover your grey hair, Not Today, Grey supplement, and To The Root serum will help slow and delay the growth of new grey hair, and potentially repigment some of your greys. 

    Yes, you can take Not Today, Grey with other multivitamins.

    If you have further questions or specific concerns, we recommend you consult with your healthcare provider. We always recommend seeking medical advice before adding any supplement to your diet – especially if you are taking other vitamins or medications.

    No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress, other lifestyle factors, and aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce ,and repigment grey. We recommend starting with The System for bthe est results.