Proven Results

Results may vary
The System Image

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT™ SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SHOP THE SYSTEM
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    TO THE ROOT™ SERUM

    TO THE ROOT™ SERUM

    JOIN OUR 10K+ MONTHLY USERS

    What They're Saying

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    Image of woman holding a bottle of To the root close to her face

    Consistency is Key

     

    Month 1-2

    Improved scalp health. Hair is less greasy, and visibly thicker and fuller
     

    Month 3-4

    Less grey hair growth and the start of re-pigmentation

    *PLUS, GET A FREE COMB ON YOUR 3RD ORDER!
    *PLUS, GET AN EXTRA 10% OFF YOUR 4TH ORDER!

     

    Month 5+

    It's important to stick to your routine to continue seeing the benefits of Arey

    *PLUS, GET A FREE HAIR WRAP ON YOUR 6TH ORDER!

    SHOP NOW
    Texture Image

    The Mela-9™ Complex

    Mela-9™ is our patent-pending blend of antioxidants, extracts and a clinically efficacious peptide that combine to delay grey hair growth, preserve pigment and promote repigmentation, while also delivering thicker, fuller, healthlier hair.

    SHOP NOW
    4.3
    Rated 4.3 out of 5 stars
    Based on 1,344 reviews
    1,344 reviews
    • Ashley P.
      Verified Buyer
      Age Range 47 - 56
      Percentage Grey 20%-30%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      1 week ago
      Age Range 47 - 56
      Percentage Grey 20%-30%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      Pleasantly surprised

      Could definitely tell a difference when I stopped using, have since started again!

      Arey
      5 days ago

      Thank you for your wonderful review, Ashley! We're glad hear that Not Today, Grey is making such a noticeable difference for you! We're so glad you decided to start using it again and that you're experiencing such positive effects. Thank you for being such a valued part of our community and for sharing your honest experience!

    • Karen J.
      Verified Buyer
      Age Range 67+
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Healthier scalp, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      1 week ago
      Age Range 67+
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Healthier scalp, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      Not Today, Grey

      Hair structure and softness has improved.

      Arey
      1 week ago

      Thank you for your wonderful review, Karen! We're thrilled to hear that Not Today, Grey is delivering such great results for you with improved hair structure and softness. We're so grateful that you're seeing the benefits of our formula and appreciate you taking the time to share your experience. Thank you for being such a valued part of our community!

    • Makenzie B.
      Verified Buyer
      1 week ago
      Reviewing
      To The Root® Scalp Serum
      Rated 5 out of 5 stars
      New growth with less gray!

      Using this serum with both the wash and conditioner consistently, and I’ve seen less gray growth!! Seriously!! It doesn’t bring back pigment of existing gray, but seeing the healthy, pigmented new growth is so relieving! Little to no fragrance and easy on a sensitive scalp.

      Arey
      1 week ago

      Thank you for your incredible review, Makenzie! We're absolutely thrilled to hear that To The Root® Scalp Serum is delivering such amazing results for you when used consistently with Wash and Smooth. Seeing less gray in your new growth is exactly the kind of progress we love to celebrate! You're spot on that while it likely can't change existing white hair because those strands have lost melanin, it can help all the thousands of strands around those! Your dedication to consistent use is paying off, and we're confident you'll continue seeing these fantastic results. Thank you for being such a valued part of our community and for sharing your relieving experience!

    • WEN L. M.
      Verified Buyer
      Age Range 25 - 34
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp, Visible repigmentation, Less new grey hair, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      1 week ago
      Age Range 25 - 34
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp, Visible repigmentation, Less new grey hair, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      I feel like this has been a miracle

      I’m honestly in my late 20’s getting a lot of grey hairs and this has absolutely changed my life. Lately I’m seeing less grays then I had before !

      Arey
      1 week ago

      Thank you for your incredible review, Wen! We're happy to hear that Not Today, Grey has been such a miracle for you, although we always say it's science, not a miracle :) It's so wonderful that you're already seeing fewer greys than before - that's exactly the kind of progress we love to celebrate! Thank you for being such a valued part of our community and for sharing your amazing experience!

    • Tingting L.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Visible repigmentation, Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 4-5 months
      1 week ago
      Age Range 35 - 46
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Visible repigmentation, Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 4-5 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      This works.

      I started seeing results in 3 months. I have noticed a pretty significant difference. I am on my 5th month now.

      Arey
      1 week ago

      Thank you for your wonderful review, Tingting! We're thrilled to hear that Not Today, Grey is delivering such fantastic results for you. Seeing results by your 3rd month and continuing into your 5th month is exactly the kind of progress we love to hear about! Your experience perfectly shows how consistency with our formula can lead to amazing outcomes. We're so grateful that you're seeing the benefits and appreciate you taking the time to share your experience.

    Frequently Asked Questions

    It’s easier to delay and prevent grey hair than to reverse a full head of silver strands. That’s why we recommend using Arey products early in your grey hair journey. The best place to start is with our Mela-9™ Complex supplement and serum products – Not Today, Grey and To The Root. We call this combination The System. Our grey hair solutions work best if you have less than 30% grey hair.

    Your hair health is important to us – that’s why we offer 25% off on all subscriptions to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    You should notice a healthier scalp within 1-2 months. Fuller, healthier hair appears in months 2-3, followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary. Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands. Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    We formulated our products with a team of medical and scientific advisors to use only the most efficient and effective scientifically proven ingredients that work on all hair types. We recommend using The System for best results. Our supplement Not Today, Grey includes vitamins, minerals, and antioxidants that have been shown to support hair health as well as aid in supporting the health of melanocytes necessary for hair pigmentation. Our topical serum To The Root combines antioxidants and extracts with a clinically effective peptide that is proven to slow and repigment hair in the early stages of grey. What’s especially unique about To The Root compared to our competitors is that we’ve formulated it without scent or oil — this means it dries without residue and won’t leave the hair feeling greasy after application. We also added panthenol, which gives hair an immediate volume boost. We’ve found that brands offering similar products include ingredients that can leave hair feeling greasy, are unnecessary, or have not been proven to be effective.

    If you're using color to cover your grey hair, Not Today, Grey supplement, and To The Root serum will help slow and delay the growth of new grey hair, and potentially repigment some of your greys. 

    Yes, you can take Not Today, Grey with other multivitamins.

    If you have further questions or specific concerns, we recommend you consult with your healthcare provider. We always recommend seeking medical advice before adding any supplement to your diet – especially if you are taking other vitamins or medications.

    No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress, other lifestyle factors, and aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce ,and repigment grey. We recommend starting with The System for bthe est results.