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HOW IT WORKS
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BEST SELLING ROUTINES
THE AM TO PM DUO
Reduce greys + support thicker, fuller hair
THE SHOWER DUO
Cleanse + preserve natural color with every wash
THE ESSENTIALS KIT
Reduce greys + improve overall hair health
THE SYSTEM
Clinically proven to reduce greys + improve thickness
SUPPLEMENT
NOT TODAY, GREY
Daily supplement to reduce greys at the cellular level
VIEW ALL SUPPLEMENTS →
SERUMS
TO THE ROOT®
Daily scalp serum to slow greys + strengthen hair
GOOD NIGHT, GREY™
Combat aging hair while you sleep
VIEW ALL SERUMS →
SHAMPOOS
WASH
Preserve color + strengthen strands with every wash
VIEW ALL SHAMPOOS →
CONDITIONERS
SMOOTH
Repair, smooth, and strengthen — for fine to medium hair
MASQUE
Repair, smooth, and strengthen — for medium to coarse hair
VIEW ALL CONDITIONERS →
SHOP ALL
THE SYSTEM
Clinically proven to slow greys and improve thickness
THE SHOWER DUO
Preserve youthful hair in the shower, plus a supplement
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
VIEW ALL PRODUCTS →
SLOW + REPIGMENT GREYS
THE SYSTEM
Clinically proven to reduce greys
THE INSIDE-OUT SET
Cleanse while supporting natural color + reducing greys.
VIEW ALL →
PRESERVE HAIR COLOR
THE SHOWER DUO
Cleanse + preserve natural color with every wash
TO THE ROOT®
Protect against greys + strengthen hair
GOOD NIGHT, GREY™
Support hair’s natural color while you sleep
VIEW ALL →
THICKER, FULLER HAIR
GOOD NIGHT, GREY™
Stimulate growth while you sleep
NOT TODAY, GREY
Support thicker hair growth from within
TO THE ROOT®
Energize the scalp for fuller, stronger hair
VIEW ALL →
SMOOTH WIRY GREYS
THE SHOWER DUO
Soften wiry greys - for fine to medium hair
THE DEEP TREATMENT DUO
Soften wiry greys - for medium to coarse hair
VIEW ALL →
SHOP ALL
THE SYSTEM
Clinically proven to reduce greys + improve thickness
THE SHOWER DUO
Cleanse + preserve natural color with every wash
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
VIEW ALL PRODUCTS →
CLINICAL STUDIES
The proven solution for slowing grey hair growth
THE SCIENCE
Healthier hair starts at the root and at the cellular level
BLOG
Dive deeper with Trichologist tips, scalp care, and more
NOT SURE WHERE TO START?
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BEST SELLING ROUTINES
SUPPLEMENT
SERUMS
SHAMPOOS
CONDITIONERS
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The AM to PM Duo
4.3
Rated 4.3 out of 5 stars
452
Reviews
Anti-Aging Scalp Care
The AM to PM Duo
THE AM TO PM DUO
Reduce greys + support thicker, fuller hair
Original price: $113
$113
Sale price:
$96.05
Subscription
$113
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
666
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Cleanse + preserve natural color with every wash
Original price: $80
$80
Sale price:
$68
Subscription
$80
One-time Purchase
Shop Now
The Essentials Kit
4.4
Rated 4.4 out of 5 stars
547
Reviews
Fine to Medium Hair
The Essentials Kit
THE ESSENTIALS KIT
Reduce greys + improve overall hair health
Original price: $162
$162
Sale price:
$137.70
Subscription
$162
One-time Purchase
Shop Now
The System
4.3
Rated 4.3 out of 5 stars
1,388
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to reduce greys + improve thickness
Original price: $100
$100
Sale price:
$85
Subscription
$100
One-time Purchase
Shop Now
Not Today, Grey
4.3
Rated 4.3 out of 5 stars
706
Reviews
Foundation to Slow Greys
Not Today, Grey
NOT TODAY, GREY
Daily supplement to reduce greys at the cellular level
Original price: $45
$45
Sale price:
$38.25
Subscription
$45
One-time Purchase
Shop Now
VIEW ALL SUPPLEMENTS
→
To The Root® Scalp Serum
4.2
Rated 4.2 out of 5 stars
424
Reviews
Targeted Root Booster
To The Root® Scalp Serum
TO THE ROOT®
Daily scalp serum to slow greys + strengthen hair
Original price: $55
$55
Sale price:
$46.75
Subscription
$55
One-time Purchase
Shop Now
Good Night, Grey™
4.8
Rated 4.8 out of 5 stars
26
Reviews
Combat Greys Overnight
Good Night, Grey™
GOOD NIGHT, GREY™
Combat aging hair while you sleep
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
VIEW ALL SERUMS
→
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
222
Reviews
Grey Defying Shampoo
Wash Shampoo
WASH
Preserve color + strengthen strands with every wash
Original price: $48
$48
Sale price:
$40.80
Subscription
$48
One-time Purchase
Shop Now
VIEW ALL SHAMPOOS
→
Smooth Conditioner
4.7
Rated 4.7 out of 5 stars
57
Reviews
Fine to Medium Hair
Smooth Conditioner
SMOOTH
Repair, smooth, and strengthen — for fine to medium hair
Original price: $32
$32
Sale price:
$27.20
Subscription
$32
One-time Purchase
Shop Now
Masque Deep Conditioner
4.8
Rated 4.8 out of 5 stars
20
Reviews
Medium to Coarse Hair
Masque Deep Conditioner
MASQUE
Repair, smooth, and strengthen — for medium to coarse hair
Original price: $38
$38
Sale price:
$32.30
Subscription
$38
One-time Purchase
Shop Now
VIEW ALL CONDITIONERS
→
The System
4.3
Rated 4.3 out of 5 stars
1,388
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to slow greys and improve thickness
Original price: $100
$100
Sale price:
$85
Subscription
$100
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
666
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Preserve youthful hair in the shower, plus a supplement
Original price: $80
$80
Sale price:
$68
Subscription
$80
One-time Purchase
Shop Now
The Scalp Brush
4.9
Rated 4.9 out of 5 stars
29
Reviews
The Scalp Brush
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
$36
One-time Purchase
Shop Now
VIEW ALL PRODUCTS
→
SHOP BY GOAL
SLOW + REPIGMENT GREYS
PRESERVE HAIR COLOR
THICKER, FULLER HAIR
SMOOTH WIRY GREYS
SHOP ALL
The System
4.3
Rated 4.3 out of 5 stars
1,388
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to reduce greys
Original price: $100
$100
Sale price:
$85
Subscription
$100
One-time Purchase
Shop Now
The Inside-Out Set
4.4
Rated 4.4 out of 5 stars
1,071
Reviews
Fine to Medium Hair
The Inside-Out Set
THE INSIDE-OUT SET
Cleanse while supporting natural color + reducing greys.
Original price: $119
$119
Sale price:
$101.15
Subscription
$119
One-time Purchase
Shop Now
VIEW ALL
→
The Shower Duo
4.5
Rated 4.5 out of 5 stars
666
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Cleanse + preserve natural color with every wash
Original price: $80
$80
Sale price:
$68
Subscription
$80
One-time Purchase
Shop Now
To The Root® Scalp Serum
4.2
Rated 4.2 out of 5 stars
424
Reviews
Targeted Root Booster
To The Root® Scalp Serum
TO THE ROOT®
Protect against greys + strengthen hair
Original price: $55
$55
Sale price:
$46.75
Subscription
$55
One-time Purchase
Shop Now
Good Night, Grey™
4.8
Rated 4.8 out of 5 stars
26
Reviews
Combat Greys Overnight
Good Night, Grey™
GOOD NIGHT, GREY™
Support hair’s natural color while you sleep
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
VIEW ALL
→
Good Night, Grey™
4.8
Rated 4.8 out of 5 stars
26
Reviews
Combat Greys Overnight
Good Night, Grey™
GOOD NIGHT, GREY™
Stimulate growth while you sleep
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
Not Today, Grey
4.3
Rated 4.3 out of 5 stars
706
Reviews
Foundation to Slow Greys
Not Today, Grey
NOT TODAY, GREY
Support thicker hair growth from within
Original price: $45
$45
Sale price:
$38.25
Subscription
$45
One-time Purchase
Shop Now
To The Root® Scalp Serum
4.2
Rated 4.2 out of 5 stars
424
Reviews
Targeted Root Booster
To The Root® Scalp Serum
TO THE ROOT®
Energize the scalp for fuller, stronger hair
Original price: $55
$55
Sale price:
$46.75
Subscription
$55
One-time Purchase
Shop Now
VIEW ALL
→
The Shower Duo
4.5
Rated 4.5 out of 5 stars
666
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Soften wiry greys - for fine to medium hair
Original price: $80
$80
Sale price:
$68
Subscription
$80
One-time Purchase
Shop Now
The Deep Treatment Duo
4.4
Rated 4.4 out of 5 stars
240
Reviews
Medium to Coarse Hair
The Deep Treatment Duo
THE DEEP TREATMENT DUO
Soften wiry greys - for medium to coarse hair
Original price: $86
$86
Sale price:
$73.10
Subscription
$86
One-time Purchase
Shop Now
VIEW ALL
→
The System
4.3
Rated 4.3 out of 5 stars
1,388
Reviews
Slow Greys + Boost Density
The System
THE SYSTEM
Clinically proven to reduce greys + improve thickness
Original price: $100
$100
Sale price:
$85
Subscription
$100
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
666
Reviews
Fine to Medium Hair
The Shower Duo
THE SHOWER DUO
Cleanse + preserve natural color with every wash
Original price: $80
$80
Sale price:
$68
Subscription
$80
One-time Purchase
Shop Now
The Scalp Brush
4.9
Rated 4.9 out of 5 stars
29
Reviews
The Scalp Brush
THE SCALP BRUSH
Exfoliate, stimulate, and boost serum absorption
$36
One-time Purchase
Shop Now
VIEW ALL PRODUCTS
→
HOW IT WORKS
HOW IT WORKS
CLINICAL STUDIES
The proven solution for slowing grey hair growth
THE SCIENCE
Healthier hair starts at the root and at the cellular level
BLOG
Dive deeper with Trichologist tips, scalp care, and more
SUBSCRIBE + SAVE
TAKE THE QUIZ
Search
Log in
Cart
Supplement + Serums
6 product(s)
Shop All
Supplement + Serums
Shampoo & Conditioners for Grey Hair
Sets & Bundles
Accessories & Collabs
Featured
Best Selling
Price: Low to High
Price: High to Low
Newest Arrivals
Not Today, Grey
4.3
Rated 4.3 out of 5 stars
706
Reviews
Foundation to Slow Greys
Not Today, Grey
Original price: $45
$45
Sale price:
$38.25
Subscription
$45
One-time Purchase
Shop Now
Calm It Down Scalp Serum
4.5
Rated 4.5 out of 5 stars
34
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
Original price: $40
$40
Sale price:
$34
Subscription
$40
One-time Purchase
Shop Now
To The Root® Scalp Serum
4.2
Rated 4.2 out of 5 stars
424
Reviews
Targeted Root Booster
To The Root® Scalp Serum
Original price: $55
$55
Sale price:
$46.75
Subscription
$55
One-time Purchase
Shop Now
The System
4.3
Rated 4.3 out of 5 stars
1,388
Reviews
Slow Greys + Boost Density
The System
Original price: $100
$100
Sale price:
$85
Subscription
$100
One-time Purchase
Shop Now
NEW
Good Night, Grey™
4.8
Rated 4.8 out of 5 stars
26
Reviews
Combat Greys Overnight
Good Night, Grey™
Original price: $58
$58
Sale price:
$49.30
Subscription
$58
One-time Purchase
Shop Now
NEW
The Dream Duo
4.3
Rated 4.3 out of 5 stars
732
Reviews
Slow Greys + Boost Density
The Dream Duo
$103
One-time Purchase
Shop Now
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