Proven Results

The System Image

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT™ SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SHOP THE SYSTEM
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    TO THE ROOT™ SERUM

    JOIN OUR 10K+ MONTHLY USERS

    What They're Saying

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    Image of woman holding a bottle of To the root close to her face

    Consistency is Key

     

    Month 1-2

    Improved scalp health. Hair is less greasy, and visibly thicker and fuller
     

    Month 3-4

    Less grey hair growth and the start of re-pigmentation

    *PLUS, GET A FREE COMB ON YOUR 3RD ORDER!
    *PLUS, GET AN EXTRA 10% OFF YOUR 4TH ORDER!

     

    Month 5+

    It's important to stick to your routine to continue seeing the benefits of Arey

    *PLUS, GET A FREE HAIR WRAP ON YOUR 6TH ORDER!

    SHOP NOW
    Texture Image

    The Mela-9™ Complex

    Mela-9™ is our patent-pending blend of antioxidants, extracts and a clinically efficacious peptide that combine to delay grey hair growth, preserve pigment and promote repigmentation, while also delivering thicker, fuller, healthlier hair.

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    4.3
    Rated 4.3 out of 5 stars
    Based on 1,187 reviews
    1,187 reviews
    • Kelsey W.
      Verified Buyer
      3 days ago
      Reviewing
      To The Root Serum One-Month Supply
      Rated 5 out of 5 stars
      I really like the new nozzle!

      Have been diligently using this products for nearly a year and it’s definitely slowed the growth of greys. New nozzle is a great improvement!

      Arey
      3 days ago

      Thank you for your wonderful review, Kelsey! We're happy to hear that after nearly a year of diligent use, To The Root serum has slowed the growth of your greys. Your commitment to consistent use is exactly what leads to these fantastic long-term results! We're also so glad to hear you're loving the improved nozzle - we're always working to enhance our products based on customer feedback. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Emma B.
      Verified Buyer
      Age Range 25 - 34
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      3 days ago
      Age Range 25 - 34
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey
      Rated 5 out of 5 stars
      Helping to reduce grey hair!

      I’ve been taking it for 3 months and have noticed far less new grey hair

      Arey
      3 days ago

      Thank you for your wonderful review, Emma! We're thrilled to hear that after 3 months with Not Today, Grey, you're noticing far less new grey hair. Your commitment to taking Not Today, Grey consistently is exactly the kind of dedication that leads to the best long-term transformations. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Brittany L.
      Verified Buyer
      Percentage Grey 20%-30%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      4 days ago
      Percentage Grey 20%-30%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      The System
      Rated 5 out of 5 stars
      Great product

      I have been using this system for 3 months now and my hair had never been better! Excited to keep using to see even more results!

      Arey
      4 days ago

      Thank you for your wonderful review, Brittany! We're thrilled to hear that after 3 months with The System, your hair has never been better. It's so exciting that you're already seeing fantastic results and are eager to continue your journey with us! Your commitment to The System is exactly the kind of consistency that leads to the most amazing long-term transformations. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Ronna J.
      Verified Buyer
      1 week ago
      Reviewing
      The System - one month supply
      Rated 5 out of 5 stars
      Healthier thi ker hair

      I started this system because my hair was thinning and coming out in clumps in the shower, plus if I could slow down or stop the grey that would just be an added benefit. After about 4 months, I have been very happy with my results. My hair is definitely healthier and thicker and I think the grey is beginning to slow down a as well. I plan to continue the System plus keep using the shampoo & conditioner.

      Arey
      6 days ago

      Thank you for your wonderful review, Ronna! We're thrilled to hear that after 4 months with The System, you're seeing such fantastic results with healthier, thicker hair and less shedding in the shower. It's so exciting that you're also noticing the grey beginning to slow down ! Your commitment to continuing with The System along with the shampoo & conditioner shows exactly the kind of dedication that leads to the best long-term results. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Melissa P.
      Verified Buyer
      Percentage Grey 10%-20%
      1 week ago
      Percentage Grey 10%-20%
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      Not Today, Grey

      My greys have not re-pigmented, but the growth appears to be slightly slower. I also use the "To the Root" serum, which I use daily.

      Arey
      1 week ago

      Thank you for your review, Melissa! We're thrilled to hear that you're experiencing slower grey growth with Not Today, Grey and that you're also incorporating To the Root serum into your daily routine. While re-pigmentation results can vary from person to person, the slower growth you're noticing is a fantastic sign that the product is working for you! There is a difference between white and grey hair; if the hair has turned white it has likely lost all pigment and cannot be repigmented whereas a grey hair is in the process of losing pigment. Our products work to preserve the pigment you have in your strands as long as possible! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    Frequently Asked Questions

    You're at the perfect time to start your Arey journey! It's easier to delay grey and preserve pigment than it is to repigment. That's why we recommend using Arey products early in your grey hair journey. The best place to start is with The System, which includes our supplement, Not Today, Grey and scalp serum, To The Root™. Our grey hair solutions work best if you have less than 30% grey hair. Tap here for our guide to your percentage of grey hair. Your hair health is important to us — that's why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we see that science + consistency = results.

    You should notice a healthier scalp within 1-2 months. Fuller, healthier hair appears in months 2-3, followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary. Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands. Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    Yes! We recommend it. Our supplement and all our products are color safe for highlighted and dyed hair. Arey haircare products will actively help protect your hair from damage caused by hair color.

    Arey hair health-boosting ingredients work on all hair types to nourish your tresses from the inside out. The result – thicker, fuller, softer, and glossier hair.

    If you're using color to cover your grey hair, Not Today, Grey supplement, and To The Root serum will help slow and delay the growth of new grey hair, and potentially repigment some of your greys. 

    Arey grey hair solutions work best for repigmentation in the early stages of grey hair. If you're more than 30% grey or have white hair, our products can help improve your grey hair's texture, smoothness, and elasticity, but you'll be less likely to see repigmentation. There's an important difference between white and grey hair: grey hair is in the process of depigmenting and can still be preserved or repigmented if there is still melanin left in the hair bulb. Check out our "How It Works" page to learn more.

    Not Today, Grey’s formula is well within the tolerable upper intake level for each ingredient and was designed to work in conjunction with most multivitamins, but we always recommend you consult with your healthcare provider to confirm that the combination will remain within the tolerable limits for your body.

    No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress, other lifestyle factors, and aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce ,and repigment grey. We recommend starting with The System for bthe est results.